What About Those Families Who Don’t Have a Computer?

What About Those Families Who Don’t Have a Computer?

I’ve heard this question for the past 15 years from school leaders.  What’s even more incongruous is sometimes, the question comes from school leaders who are instituting one-to-one technology programs in their school, or even supplying students with Chromebooks or iPads. About 8 years ago, the Band Parents organization where I was an officer heard […]

What About the Heart?

What About the Heart?

“A recent article I read mentioned that the “gut” is the center of the emotional domain.  Actually, the brain produces emotion in the limbic brain (middle brain), but isn’t the heart the place we associate with emotions?” That’s a great question!  There is much to be said about the heart.  After all, we say, “I […]

“Is It a Good Idea to Reduce Our Tuition Since Parents Are Leaving Because They Can’t Afford It Anymore?””

“Is It a Good Idea to Reduce Our Tuition Since Parents Are Leaving Because They Can’t Afford It Anymore?””

“We’re having difficulty retaining students over the summer, and last year, tried to fill seats by offering a deeply discounted tuition for new students in the upper grades.  Now, families are telling us they can’t afford tuition so they’re leaving again.  Would it be a good idea to reduce our tuition to make it more […]

“Are You Serious When You Say There Should Be Weekly Open Houses?”

“Are You Serious When You Say There Should Be Weekly Open Houses?”

“I’ve been reading some of the excellent articles on your site, but I found one that said our school should have weekly open house events.  That would be a lot of work.  Are you serious when you say there should be weekly open houses?” I love questions like this because the answer is an easy […]

“When Should Elementary Schools Start Marketing to Increase Their Kindergarten Enrollment?”

“When Should Elementary Schools Start Marketing to Increase Their Kindergarten Enrollment?”

“I recently attended a presentation where it was stated that the decision to enroll in a Catholic High School is made by both the parent and the student when he or she is in 5th grade, so high schools should start marketing to the parents and children in 4th grade.  That’s 5 years before they […]

“What About Those Families That Don’t Have a Computer?”

“What About Those Families That Don’t Have a Computer?”

“Our school is moving toward a 1-to-1 technology initiative, with iPads for every student in the school.  Yet, there are some families that still don’t have a computer at home.  Should we make accommodation for them?” This is an excellent question, and one that I’ve always wanted to answer with, “Really?  Are there families still asking […]

“Why Don’t You Have Fundraising Ideas On Your Web Site?”

“Why Don’t You Have Fundraising Ideas On Your Web Site?”

“Why don’t you have fundraising ideas on your Web site?  We’re a small school and are in need of new fundraising ideas since ones we’ve been holding simply aren’t generating revenue they once did.” This is an easy one…because, in the long-term, you shouldn’t be doing fundraising for sustainable income.  Fundraising is crisis-oriented, short-term, and […]

“How Does Development Drive Enrollment?”

“How Does Development Drive Enrollment?”

“How does development drive enrollment?  The other aspects of your DREAM model make sense, but I’m having difficulty understanding this one.” Development dollars come from gifts made to your school by individuals engaged with your school, its mission and its vision.  Gifts from an annual appeal as well as major gifts go toward a school’s […]

“Why Should All My School’s Parents Be On My Tuition Management Platform?”

“Why Should All My School’s Parents Be On My Tuition Management Platform?”

“Why should all my school’s parents be on my school’s tuition management platform?” You have all your students on your student management system, right?  Then all your families should be on your tuition management system to give you the same adavantages when it comes to reporting – delinquencies, cash flow projections and receivables can be […]

“Why Is Our School Is In Danger of Closing When We Have Over 200 Students Enrolled?”

“Why Is Our School Is In Danger of Closing When We Have Over 200 Students Enrolled?”

“Schools used to say that if they have under 100 students, they’re in danger of closing, but now I’m seeing schools with over 200 students that are closing.  Why is that happening?” There could be other problems that a school may have been having – not collecting all their tuition and ending the year with […]

“I Was Hired as a Teacher and Don’t Want to Deal With All This Other ‘Stuff’.  Why Should I?”

“I Was Hired as a Teacher and Don’t Want to Deal With All This Other ‘Stuff’. Why Should I?”

“I was hired as a teacher, since that’s what I was trained to do.  I don’t want to have to deal with all this other stuff that doesn’t have to do with what goes on outside the classroom.  I have enough to do to make sure my students achieve to their potential.” I wonder how […]

“Aren’t Children Our Customers?  After All, They Benefit From the Education They Receive.”

“Aren’t Children Our Customers? After All, They Benefit From the Education They Receive.”

“You recently made a presentation at my school that made me uncomfortable.  How can you say that children are not our customers when they benefit from the education that they receive in our school?” It makes me feel like I’m doing my job when I make people uncomfortable…since if you’re complacent and satisfied, you’re not […]

“In a Cost-Based Tuition Model, is it Better to Keep Increasing Tuition, or Add Fees?”

“In a Cost-Based Tuition Model, is it Better to Keep Increasing Tuition, or Add Fees?”

“We use a cost-based tuition/need-based aid model in our school.  Originally, the tuition was supposed to be based on the cost of education without any additional fees.  From a marketing standpoint, is it better to increase the tuition, or keep the tuition steady and add a development fee or service fee?” If you calculate the […]

“Do You Have Any Suggestions to Help Our Struggling Inner-City Schools?”

“Do You Have Any Suggestions to Help Our Struggling Inner-City Schools?”

“Do you have any suggestions to help our inner-city Catholic schools?  These schools have representation from low socioeconomic groups that have difficulty paying, transient workers with varied ethnic backgrounds, or minority students that are from the surrounding areas but are not a part of the parish.  How can these schools survive today?” This is an […]