Leadership vs. Faith, Hope and Love

Leadership vs. Faith, Hope and Love

Let me begin by saying that BOTH perspectives are important in a Catholic, Christian, or any-faith based school. However, since this is a “Marketing Matter,” and its intent is to bring your school more students, dare I suggest “Leadership” would be the correct answer. If we consider Faith, Hope and Love as more important, as […]

Don’t Confuse Enrollment With Retention

Don’t Confuse Enrollment With Retention

This is the second of four Marketing Matters that speak to several juxtapositions that our school administrators, board members and pastors grapple with as we move further into the 21st Century. Last week’s Marketing Matter, “To Whom Does Your School Minister?” asked school administrators to consider that although faith-based schools are viewed as a business […]

To Whom Does Your School Minister?

To Whom Does Your School Minister?

As May begins, many schools are beginning to “wind down.”  At least a few (if not more) children have started their countdown toward summer vacation, and high school seniors already have their minds on graduation and beyond. But this time of year is also fraught with anxiety in many Catholic and Christian schools. In media […]

Volunteers Equal Contributions – In More Ways Than One

Volunteers Equal Contributions – In More Ways Than One

Volunteers provide valuable service to your school.  Homeroom moms, cafeteria cooks, PTG officers, and electrical and technical experts, and many others give of their time and talent, and some schools have programs to recognize their outstanding volunteer service.  Some time ago, a Diocese had a distinctive approach to honoring those who volunteer by presenting them […]

Make the Wheels Turn

Make the Wheels Turn

One of the things we hear a lot about these days is “Reinventing the Wheel.” Many of us think we have a great idea, and then when trying to bring it to life, find out that someone else has already had the idea, and may have failed at bringing it to fruition. Further research may […]

Ad Placement in Unexpected Places

Ad Placement in Unexpected Places

A number of years ago, I attended my nephew’s Spring Musical at the public high school he attended along with the rest of my family. Naturally, we purchased a program since it was his senior year, and he had one of the lead roles. His performance was outstanding – to the point that his curtain […]

Create a Compelling Vision

Create a Compelling Vision

I’ll bet your school has a Mission Statement. I’ll bet your school has it posted somewhere near the front door or near the school’s office. Chances are people walk right past it. Your Mission Statement should be short enough so that it can be memorized by every person that is currently involved with your school […]

Move the Stone

Move the Stone

A number of years ago, my family attended the Easter Vigil Mass at St. Winifred Parish in Mt. Lebanon, Pennsylvania. We used to be parishioners there, and I started my teaching career at St. Winifred School. It’s my mother-in-law’s parish now, so going there to celebrate liturgy, especially on Easter, brings back memories of cantoring […]

Gratuity

Gratuity

The research shows that student achievement in faith-based schools, many times, surpasses student achievement of public school students. The research also shows that those who attend faith-based schools are more likely to accept a leadership role in their respective church. But sometimes, anecdotes provide the impetus for seeing where we can still make improvements, especially […]

Sacrifice

Sacrifice

Next Sunday, the readings for Palm Sunday will show how fast the mood of the community can change. Jesus rides into Jerusalem on a donkey and he is hailed by crowds waving palm branches; just days later, he’s put to death, with a crowd that jeers Him rather than cheers Him. Perhaps you’ve experienced the […]

It’s Not Even “Who Knows You”

It’s Not Even “Who Knows You”

Last year, I posted a Marketing Matter that stated “It’s not who you know, but who knows you.”  Sales guru Jeffrey Gitomer has stated this concept in several of his excellent and inspiring books. But I’ve come to believe that successful marketing is all about making the right connections. Positioning makes the connection between a […]

Demonstrating Faith Identity

Demonstrating Faith Identity

In 2008, I was privileged to be a presenter at the National Catholic Education Association (NCEA) Convocation in Indianapolis, Indiana, and to be associated with a conference where Daniel Pink (“A Whole New Mind”) was the keynote speaker. The February/March 2008 issue of “Momentum,” the publication of the National Catholic Educational Association (NCEA) which was […]

The Lesson of the Transfiguration – Part 2

The Lesson of the Transfiguration – Part 2

In this Sunday’s Gospel for the Second Sunday of Lent,  Jesus takes Peter, John and James up a mountain where he is transfigured. Moses and Elijah were also standing there with Jesus. Impetuously, Peter wants to build three booths, for this is a moment that he felt should be frozen in time. Right after that, […]

The Lesson of the Transfiguration

The Lesson of the Transfiguration

In the Gospel for the Second Sunday of Lent, coming up this Sunday, Jesus takes Peter, John and James up a mountain where he is transfigured. Notice the significance of the “three;” today, in every situation, there are always “three” forces at work, and, since Jesus said “Wherever two or three are gathered in my […]

Still Creating Print Ads?

Still Creating Print Ads?

I’ll bet you are. And that’s a good thing. Where you’re placing them is another. What you’re placing them for is the big question. Is it for growing enrollment, or is it for publicizing an event that you want the whole community to know about? Since we’re at that time of the year when you’re […]

An Abundance Mentality

An Abundance Mentality

As we wind down from Catholic Schools Week, the next item on the agenda is usually budget development preparation…or perhaps you’ve started on that already! If you’ve reviewed your finances to forecast January through June expenditures, and then start to build a budget for the next school year, you may find that you have to […]

Your Best Advertisement

Your Best Advertisement

Happy Catholic Schools Week 2018! I always used to think that “a satisfied customer” was an organization’s best advertisement.  In the case of faith-based and private schools, that’s a satisfied parent, because parents talk to parents. A few years ago, I was proven wrong. A satisfied parent is your second-best advertisement. As Catholic Schools Week […]

Community

Community

As schools prepare for the coming school year (If you just thought, “Wait a minute…we still have half a year to go” when you read the first 8 words of this “Marketing Matter,” visit this link), as well as the special preparations that Catholic schools are making for next week’s “Celebrate Catholic Schools” events, we […]

Your First Question

Your First Question

As Catholic schools around the nation are preparing for Catholic Schools Week, this week’s Marketing Matters article is targeted toward Catholic Schools. However, any faith-based and private school can benefit from this article. No doubt you’re gearing up for open houses, tours, and meeting with parents who are thinking about entrusting their child with you […]

Your School’s Mission Statement

Your School’s Mission Statement

With a new year comes new challenges. Personally, it’s been a challenge just being able to keep up with all that’s happening, especially with technology, as well as trying to stop from being buried by the paper monster. When did “Happy New Year” become synonymous with “Where did all this stuff to do come from?”  […]

Privacy Preference Center

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?