Your First Question

Your First Question

As Catholic schools around the nation are preparing for Catholic Schools Week, this week’s Marketing Matters article is targeted toward Catholic Schools. However, any faith-based and private school can benefit from this article. No doubt you’re gearing up for open houses, tours, and meeting with parents who are thinking about entrusting their child with you […]

Your School’s Mission Statement

Your School’s Mission Statement

With a new year comes new challenges. Personally, it’s been a challenge just being able to keep up with all that’s happening, especially with technology, as well as trying to stop from being buried by the paper monster. When did “Happy New Year” become synonymous with “Where did all this stuff to do come from?”  […]

What I’ve Learned This Year – 2017

What I’ve Learned This Year – 2017

Since one of my strengths (according to a great book called “Teach With Your Strengths”) is “Learner,” I thought, as the last Marketing Matter for 2017, I would continue the tradition I began in 2007 and share with you what I’ve learned this year. I was just going to edit and update the article from […]

Get Ready…

Get Ready…

Today’s Marketing Matter is a simple one – get ready. I’ll bet that sounds pretty strange since we’ve spent Advent preparing for Christmas.  Today’s the day we’ve been getting ready for, and is usually seen as the time to take a break from the insanity, reconnect with family and friends, and wrap up the current […]

Every Four Years

Every Four Years

This Marketing Matter comes from Donna Moss, principal at Cathedral School in Raleigh, North Carolina. It’s a way to build your grade school’s alumni base NOW, rather than searching for old rosters and creating a huge database project of people that haven’t been in contact with your school for quite some time. Worse yet, perhaps […]

The Experience

The Experience

In an earlier Marketing Matter, “Experience” was listed as one of the four elements (marks, if you will) of the Catholic school, Christian school, or, for any faith-based school – Faith, Academics, Community and Experience (creating the FACE acronym).  For a private school that has no “faith” component to it, you can replace the “F” with […]

The Little Black Book of Connections

The Little Black Book of Connections

If you read last week’s Marketing Matters article, it was about a book to put on your “Get” list…and then, when you see what it does for you, should be on your “Give” list for everyone you know who need to discover what their strengths are. Teach With Your Strengths allows the reader to determine […]

Teach With Your Strengths To Lead With Your Strengths

Teach With Your Strengths To Lead With Your Strengths

Even though this is being published at the end of November and we haven’t started the season of Advent just yet, you’re probably starting to make your gift list…or at least know that you have to start thinking about it. Here’s a suggestion for your gift list, as this is something you’ll want to get […]

Plan a Year Ahead

Plan a Year Ahead

Let’s see a show of hands…how many of you still wait until the end of January to begin your marketing and enrollment efforts for the next school year?  If you’re an administrator at a Catholic school, I’ll bet you’re thinking that’s what Catholic Schools Week is all about.  It’s the time to showcase your school, […]

Parents Talk With Parents – Part 3

Parents Talk With Parents – Part 3

In “Parents Talk With Parents – Part 2,” the proposed title was “Parents Talk With Parents, Kids Talk With Kids, Pastors Talk With Pastors, Principals Talk With Principals, and Teachers Talk With Teachers.” We can also add, “Superintendents Talk With Superintendents, “Businesses Talk With Businesses, and Organizations Talk With Organizations.” “Word of Mouth” is powerful […]

Publics Relations

Publics Relations

Before you jump to emailing to say that I’ve spelled “Public Relations” incorrectly, let me say I’ve accomplished two goals.  The first is to catch your attention, which MUST be done in order to deliver any type of message. The second is to urge you to rethink your “Public Relations” strategies.  While publication after publication […]

It’s Not “Who You Know,” But “Who Knows You”

It’s Not “Who You Know,” But “Who Knows You”

When I was part of a sales leads group back in the early 1990’s, one of the most important segments of our meetings was the one titled, “Who Do You Know?”   The group leader would begin the discussion by asking something that related to the services that he offered, rather than coming right out and stating his main […]

Mailboxes

Mailboxes

While scanning the Internet for information about marketing Catholic and Christian schools, as well as talking to people about what they need to market their schools, it seems that administrators and board members are looking for “free” ways to get the message out about their schools. Here are some of the “free” things that have […]

School Service Projects

School Service Projects

This Marketing Matter (TM) comes from a project initiated by Geibel Catholic Junior-Senior High School in Connellsville, PA.  Pastors are always interested in seeing who is attending Christian or Catholic schools which their churches and parishes support, kids are always looking for service projects, and congregations and parishioners always need good reasons to choose to […]

Parents Talk With Parents – Part 2

Parents Talk With Parents – Part 2

Perhaps a better title for this one would be “Parents Talk With Parents, Kids Talk With Kids, Pastors Talk With Pastors, Principals Talk With Principals, Teachers Talk With Teachers,” but it wouldn’t fit on the title line of the browser you’re reading this on. When people in the same labeled group speak with each other […]

Listen Differently

Listen Differently

With the school year well underway, it’s time to start planning for next year. Once again, you may be thinking that the school year isn’t even 1/4 over yet, and we’ve only started “thinking” about what we’re going to be doing for Catholic Schools Week if you’re a Catholic school.  If that is what you’re thinking, you’re about a […]

Small Potatoes

Small Potatoes

Some time ago, I heard a story that deals more with Stewardship that it does Marketing, but it’s good to keep in mind when you’re planning your marketing efforts. Centuries ago in Northern China, potato farmers planted their field with the previous year’s cut-up potatoes rather than seeds.  Each year, they would cut some of the […]

Make a Wish (List)

Make a Wish (List)

“How can I help you?” We hear that phrase routinely today in our service-oriented society. We hear it (or some type of question offering assistance) so frequently, in fact, that we’ve got an automatic “No thanks, just looking” response programmed into our mnemonic playback machine. The danger is that when someone genuinely comes along and […]

Out Of Office

Out Of Office

Lou Holtz, the famous coach of the Notre Dame football team, had a three-point strategy for success for his players. 1) Show up; 2) Show up on time; 3) Show up on time with your game face on. L. J. Hancock, the nationally-known director of the award-winning Norwin High School Band, had another famous phrase […]

Today’s Proper Utilization of Social Media

Today’s Proper Utilization of Social Media

“Things are different today…” – From “Mother’s Little Helper” by the Rolling Stones Indeed, if things were different in the 1960’s for The Rolling Stones, things are REALLY different today!  Applying Moore’s Law (which deals with the exponential acceleration of a computer’s processing ability) to the rate of change we currently experience, and it’s easy […]