Plan a Year Ahead

Plan a Year Ahead

Let’s see a show of hands…how many of you still wait until the end of January to begin your marketing and enrollment efforts for the next school year?  If you’re an administrator at a Catholic school, I’ll bet you’re thinking that’s what Catholic Schools Week is all about.  It’s the time to showcase your school, […]

Parents Talk With Parents – Part 3

Parents Talk With Parents – Part 3

In “Parents Talk With Parents – Part 2,” the proposed title was “Parents Talk With Parents, Kids Talk With Kids, Pastors Talk With Pastors, Principals Talk With Principals, and Teachers Talk With Teachers.” We can also add, “Superintendents Talk With Superintendents, “Businesses Talk With Businesses, and Organizations Talk With Organizations.” “Word of Mouth” is powerful […]

Publics Relations

Publics Relations

Before you jump to emailing to say that I’ve spelled “Public Relations” incorrectly, let me say I’ve accomplished two goals.  The first is to catch your attention, which MUST be done in order to deliver any type of message. The second is to urge you to rethink your “Public Relations” strategies.  While publication after publication […]

It’s Not “Who You Know,” But “Who Knows You”

It’s Not “Who You Know,” But “Who Knows You”

When I was part of a sales leads group back in the early 1990’s, one of the most important segments of our meetings was the one titled, “Who Do You Know?”   The group leader would begin the discussion by asking something that related to the services that he offered, rather than coming right out and stating his main […]

Mailboxes

Mailboxes

While scanning the Internet for information about marketing Catholic and Christian schools, as well as talking to people about what they need to market their schools, it seems that administrators and board members are looking for “free” ways to get the message out about their schools. Here are some of the “free” things that have […]

School Service Projects

School Service Projects

This Marketing Matter (TM) comes from a project initiated by Geibel Catholic Junior-Senior High School in Connellsville, PA.  Pastors are always interested in seeing who is attending Christian or Catholic schools which their churches and parishes support, kids are always looking for service projects, and congregations and parishioners always need good reasons to choose to […]

Parents Talk With Parents – Part 2

Parents Talk With Parents – Part 2

Perhaps a better title for this one would be “Parents Talk With Parents, Kids Talk With Kids, Pastors Talk With Pastors, Principals Talk With Principals, Teachers Talk With Teachers,” but it wouldn’t fit on the title line of the browser you’re reading this on. When people in the same labeled group speak with each other […]

Listen Differently

Listen Differently

With the school year well underway, it’s time to start planning for next year. Once again, you may be thinking that the school year isn’t even 1/4 over yet, and we’ve only started “thinking” about what we’re going to be doing for Catholic Schools Week if you’re a Catholic school.  If that is what you’re thinking, you’re about a […]

Small Potatoes

Small Potatoes

Some time ago, I heard a story that deals more with Stewardship that it does Marketing, but it’s good to keep in mind when you’re planning your marketing efforts. Centuries ago in Northern China, potato farmers planted their field with the previous year’s cut-up potatoes rather than seeds.  Each year, they would cut some of the […]

Make a Wish (List)

Make a Wish (List)

“How can I help you?” We hear that phrase routinely today in our service-oriented society. We hear it (or some type of question offering assistance) so frequently, in fact, that we’ve got an automatic “No thanks, just looking” response programmed into our mnemonic playback machine. The danger is that when someone genuinely comes along and […]

Out Of Office

Out Of Office

Lou Holtz, the famous coach of the Notre Dame football team, had a three-point strategy for success for his players. 1) Show up; 2) Show up on time; 3) Show up on time with your game face on. L. J. Hancock, the nationally-known director of the award-winning Norwin High School Band, had another famous phrase […]

Today’s Proper Utilization of Social Media

Today’s Proper Utilization of Social Media

“Things are different today…” – From “Mother’s Little Helper” by the Rolling Stones Indeed, if things were different in the 1960’s for The Rolling Stones, things are REALLY different today!  Applying Moore’s Law (which deals with the exponential acceleration of a computer’s processing ability) to the rate of change we currently experience, and it’s easy […]

Scaffolding and Co-operative Marketing

Scaffolding and Co-operative Marketing

Scaffolding is an educational term – the processes of building new knowledge based on concepts that have already been learned. But remember, Marketing IS Education. As another school year begins, this Marketing Matter is the third in a series of three insights focusing on the importance of building community. Some marketing individuals may refer what’s […]

Mentor Families

Mentor Families

This is the second in a series of three Marketing Matters designed to help build and strengthen the community known as your school. When we consider “faith-based” schools today, many call themselves “family” – but please allow me to be so bold as to say that such a marketing term may not bring to mind […]

The “Back To School” Picnic

The “Back To School” Picnic

This is the first of three Marketing Matters that will focus on building community in your school. “Community” is defined by Dictionary.com as “A social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage.” What it doesn’t say is that community is […]

Let Donors Give the Way They Want to Give

Let Donors Give the Way They Want to Give

While this may seem like a Development Tip more than a Marketing Matter, it’s an important matter to remember for three reasons:   1) Marketing leads to Development – First and foremost, marketing your school leads to enrollment which leads to alumni where Development efforts create potential donors.   2) Stewardship – The process of […]

The Face of Your School

The Face of Your School

Ten years ago, in an article similar to this one, I stated that more and more parents and guardians of students and prospective students are using the Internet today for all their information needs – from finding the best deals in travel to finding out about the area to which they’ll be relocating. Five years […]

Seek Outside Sources For Funds

Seek Outside Sources For Funds

When I worked for a Diocesan schools’ office, and people asked what I did there, I told them, “Marketing and Development for Catholic Schools.” Their reply – “Oh, so you’re in charge of the fundraising,” which, in turn, caused a heavy sigh on my part. One person carried the conversation a little further, asking, “Why […]

Fill Every Desk

Fill Every Desk

By now, you’ve certainly heard of a tuition strategy which a number of tuition-charging schools have employed throughout the country – cost-based tuition/need-based aid.  It goes by a few other names, such as value-based tuition and need-based aid/cost-based tuition, among others.  Frankly, it scares the heck out of most school leaders for two reasons.  One […]

You Schmooze, You Lose

You Schmooze, You Lose

This could be more of a Development article than a “Marketing Matter,” but since Marketing is the process that eventually leads to Development, it fits. When I returned to development 14 years ago after being out of the field for about 13 years, I realized a couple of things: marketing and education are very similar, […]