Development Developments

“The Nonprofit Marketing Blog” – takes ideas from corporate boardrooms and makes them applicable to non-profits…just like SchoolAdvancement.com takes them and makes them applicable to schools (which need to start acting like the non-profit organizations they are).  Katya Andresen, author of Robin Hood Marketing, blogged at this URL from 2006 through 2013.  Currently, the blog is managed by Network for Good, a service that helps non-profits with donor management software and tools to track donors and capture contributions online.  http://www.nonprofitmarketingblog.com.

“The More Donors Blog” – A blog that seek to help you find, well, more donors.  http://moredonors.blogspot.com.  You’ll notice the last entry has a photo featuring the date of 11-1-11.  That’s when this blog transformed into Marts and Lundy (http://martsandlundy.com/).

“The New Science of Philanthropy” – by Jay Goulart focuses on donor retention.   That makes lots of sense, since the first step of growing enrollment is keeping the enrollment you already have.  It costs about 5 to 10 times more to attract a new customer in the for-profit world than it does to retain a current customer.  And make no mistake – your donors are one set of your customers.  Located at http://newscinceofphilanthropy.blogspot.com/, Jay expanded his service and team in 2013, and NewSci (http://newsci.co/) was launched.

“The Annual Giving Network” – by Dan Allenby is a great resource for your Development efforts. Every few days, a new post is made with some great Development insight, information, tips and success stories. http://danallenby.wordpress.com

The NonProfit Times – As a Development or Advancement professional, you just have to subscribe to this publication.  Case closed. http://www.thenonprofittimes.com/

The Eight Principles of Sustainable Fundraising – by Larry Johnson is an excellent resource, as well as an excellent text.  If you haven’t read it, gift if to yourself. http://www.theeightprinciples.com/

Changes in the Pension Protection Act (2006) – Allows higher contributions to be made to IRAs and 529 accounts by individuals 70 1/2 years of age and over. This can have a major impact on planned giving prospects.  It also requires that all cash gifts from donors must be substantiated…not just those over $250.   Updates were made to the act in 2010 and 2012.  It behooves you to keep abreast of these changes as they affect one of your largest target markets for donors.  http://www.pensionrights.org/issues/legislation/permanent-increase-contribution-limits