It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

This week’s article rounds out another group of five of the ARMED elements (Asset Management, Retention, Marketing, Enrollment and Development). […]

Adjust for Audience Accommodation and Alignment

Since March 2022, we’ve all felt like we’ve been living in a state of constant change.  One business leader called […]

Events: Fundraisers, or Friendraisers?

Most people in development and advancement consider a big event – a gala evening, with, perhaps, a Caribbean theme, complete […]

Ask – Even In Difficult Times – And Feel Good About It!

This week’s emphasis is on the “D” for Development as we go through another round of ARMED aspects of Advancement. […]

You Don’t Get It Because You Don’t Get It

Sounds like something Yogi Berra would say, doesn’t it? This is probably one of the harshest titles on this site, […]

Retain Families By Assigning Them a Mentor Family

Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration […]

May: Balance Your Tuition’s Cost and Market Bases

Market Bases?  Tuition’s Cost?  What do those phrases mean? We use lots of phrases in school leadership today which we […]

Marketing IS Education

As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]

May: Open House Means Open House – and Now, That Means Videos

Please Note:  This article may not be appropriate for actions to be taken right now during the COVID-19 pandemic, but […]

Keep Score. Then Analyze It.

In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re […]