Do It Again

I know I promised something on brain research and the sense of smell, but that’ll be next week.  The topic […]

Free Samples – Part II

Several years ago, I was in a local Subway restaurant, and was offered a small bite of their new brownie […]

Estimate Next Year’s Enrollment – NOW!

I’m usually not one to push…I prefer to “strongly suggest.”  But in light of economic conditions today, this is something […]

Open House Timing

This week’s article is geared toward Catholic schools, but only because there’s a “Catholic Schools Week.” I know there’s been […]

The NEWS About Your School

This Marketing Matter begins this particular way because of the letters stand for the four directions, North, South, East and […]

How Do You Talk About Your School’s Tuition

One of the concerns I hear from principals and business managers in just about every school I visit is that […]

Picture Your School

If you’ve been a frequent visitor to SchoolAdvancement.com, I hope you’ve read some of the Marketing Matters articles which speak […]

Rethink Your eNewsletter Strategy

15 years ago, the original thought behind this article was to “start” a monthly eNewsletter, rather than typing one, printing […]

How Many Messages Does It Take…

Remember that commercial – “How many licks does it take to get to the Tootsie Roll center of a Tootsie […]

The 100 Child March

Chances are you’ve heard about the Million Man March.  It was an event held on October 16, 1995, where African-American […]