August: How Long Will Parents Wait For a Decision To Be Made?

August: How Long Will Parents Wait For a Decision To Be Made?

I was thinking of calling this article “IH82W8,” which I once saw as the license plate of the automobile ahead of me while stopped at a traffic light.  After smiling to myself regarding the irony of the situation, I began to think about the driver. How old was he? Why did he hate to wait? […]

Everything In Moderation – Part 2

Everything In Moderation – Part 2

I’ve heard from several folks who have responded to the previous Marketing Matters, saying that while they can understand that change is necessary, changing everything will 1) cause too much confusion and 2) it will be really difficult.  If one thing at a time is tried, then the result of that change can be measured […]