Do It Again

Do It Again

I know I promised something on brain research and the sense of smell, but that’ll be next week.  The topic of this week’s Marketing Matter has to be understood so that next week’s makes more sense. One of my favorite Steely Dan songs is “Do It Again.”  It’s one of the few songs I can […]

November: The Importance of the Invitation…and Giving “Thanks”

November: The Importance of the Invitation…and Giving “Thanks”

A national company that works to assist schools and churches with their Development and Stewardship efforts defines Development like this: Development is the meaningful involvement of people in your institution’s mission and vision for the future. Many schools have a pretty good idea of what their “mission” is, but here’s an example of how transformative […]