The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 10 years.) […]

December: Transition

Albert Einstein defined insanity as doing the same thing over and over again and expecting different results.  Once you get […]

Do You Hear What I Hear

This is the first of four Marketing Matters for the season of Advent.  Their intent is to help prepare your […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of […]

Your Web Site – Or, More Correctly, Sites

This Marketing Matter is actually a “threefer” – three things in one: an experiment on brain researched as promised several […]

Baby Steps Marketing

Eight years ago at this time, experts said the economy was starting to “turn around.” Seven years ago, they said […]

November: Budgeting for Credit Card Fees

For some schools, one of the many benefits of using a tuition management provider is so the school does not have […]

Now is the Acceptable Time

So many times, we forget to do things; other times, there are circumstances that just get in the way of […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of that, as educators, we are all about change!  Even […]

November: Your School’s Enrollment Director

If your school doesn’t have one, it’s no wonder your school may be losing enrollment.  When there’s someone responsible for […]