The Difference Between Systems and Linear Thinking

A recent LinkedIn article compared the similarity between Learning and Change as well as link between the business side and […]

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it […]

November: The Importance of the Invitation…and Giving “Thanks”

A national company that works to assist schools and churches with their Development and Stewardship efforts defines Development like this: […]

Fish Where the Fish Are

(This was the first Marketing Matters article published on SchoolAdvancement.com back in 2004.  That means this site is celebrating 15 […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]

Your School’s Target Market and Segment Differentiation

I was hoping to call this article “Whom Do You Serve?” but most schools would answer, “The children.”  But you […]

“But Parents With Young Children Aren’t Moving Into My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of […]

Connections for 21st Century Marketing

I was going to call this article “Facebook, Snapchat, Instagram, Twitter, LinkedIn and Blogging vs. School Usage By Outside Groups,” […]

October: Stop Charging Late Fees

Over the past 11 years, I’ve spoken to hundreds of school leaders.  During that time, a handful of schools told […]

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) […]