The Dip – Part 2: If It’s Worth Doing, There’s Probably a Dip

The Dip – Part 2: If It’s Worth Doing, There’s Probably a Dip

This is part two of three items from Seth Godin’s book, “The Dip” (New York: The Penguin Group, 2007).  The idea behind “the dip” is that everything worth doing starts out as a new challenge with excitement and enthusiasm…but then the going begins to get tough, for a variety of reasons: the economy, demographics, increased […]