The Dip – Part 3: What Business Are You In?

The Dip – Part 3: What Business Are You In?

This article is part three of three items from Seth Godin’s book, “The Dip” (New York: The Penguin Group, 2007). The idea behind “The Dip” is that everything worth doing starts out as a new challenge with excitement and enthusiasm, but then the going begins to get tough, and for a variety of reasons: the […]