RUA Fan?
First things first – the title is pronounced, “Are You a Fan?” About fifteen years ago, I published a Marketing […]
Events: Are They Really Worth It?
You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change! Even […]
November: Your School’s Enrollment Director
If your school doesn’t have one, it’s no wonder your school may be losing enrollment. When there’s someone responsible for […]
What’s the Difference?
Fundraising, development and advancement. They’re not just different words for the same activity – even though all three produce revenue […]
The Difference Between Systems and Linear Thinking
A recent LinkedIn article compared the similarity between Learning and Change as well as link between the business side and […]
Financial Aid and Your School’s Tuition Model
Tuition. Most schools don’t like to talk about it, and most parents don’t like to hear it. “What does it […]
November: The Importance of the Invitation…and Giving “Thanks”
A national company that works to assist schools and churches with their Development and Stewardship efforts defines Development like this: […]
Fish Where the Fish Are
(This was the first Marketing Matters article published on SchoolAdvancement.com back in 2004. That means this site is celebrating 15 […]
Surveying Your School’s Parents About “The Experience” of “Their” School
Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]
Your School’s Target Market and Segment Differentiation
I was hoping to call this article “Whom Do You Serve?” but most schools would answer, “The children.” But you […]