RUA Fan?

First things first – the title is pronounced, “Are You a Fan?” About fifteen years ago, I published a Marketing […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of that, as educators, we are all about change!  Even […]

November: Your School’s Enrollment Director

If your school doesn’t have one, it’s no wonder your school may be losing enrollment.  When there’s someone responsible for […]

What’s the Difference?

Fundraising, development and advancement.  They’re not just different words for the same activity – even though all three produce revenue […]

The Difference Between Systems and Linear Thinking

A recent LinkedIn article compared the similarity between Learning and Change as well as link between the business side and […]

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it […]

November: The Importance of the Invitation…and Giving “Thanks”

A national company that works to assist schools and churches with their Development and Stewardship efforts defines Development like this: […]

Fish Where the Fish Are

(This was the first Marketing Matters article published on back in 2004.  That means this site is celebrating 15 […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]

Your School’s Target Market and Segment Differentiation

I was hoping to call this article “Whom Do You Serve?” but most schools would answer, “The children.”  But you […]