The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 15 years.) […]

December: Transition

Albert Einstein defined insanity as doing the same thing over and over again and expecting different results.  Once you get […]

Happy New Year!

No, I’m not a month ahead.  This week’s Marketing Matter focuses on “thinking differently,” and comes from combining thoughts from […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of […]


That’s it! Pretty simple…. but many times, never only once! Thanksgiving is this Thursday, and this is the perfect time […]

An Inbound Marketing System

Hopefully, you’ve been a follower of SchoolAdvancement’s articles, and if so, you know that one of the main themes of […]

Baby Steps Marketing

Nine years ago at this time, experts said the economy was starting to “turn around.” Eight years ago, they said […]

November: Budgeting for Credit Card Fees

For some schools, one of the many benefits of using a tuition management provider is so the school does not have […]

RUA Fan?

First things first – the title is pronounced, “Are You a Fan?” About fifteen years ago, I published a Marketing […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of that, as educators, we are all about change!  Even […]