Move Your Mindset From Fundraising to Development to Advancement
The Need For SchoolAdvancement
At this time in history, fatih-based schools have closed or merged due to rising costs and changing demographics. Schools simply cannot rely on traditional fiscal approaches to fund their ministries.
Conversely, some areas of the country have experienced growing populations, producing a desire for additional faith-based schools. Some of those populations do not have the financial means to pay for large construction projects, and growing communities are put in the same financial conundrum as those that are shrinking.
While school leaders grapple with the changes they're facing, a paradigm has begun to take shape. Isolated successes have been experienced in some areas of the country, while other dioceses, deaneries, parishes and their respective schools, as well as Christian and other faith-based schools, strategize to plan for the future.
Rather than continuing to “reinvent the wheel,” this site's goal is to provide guidance gleaned from schools which have experienced successes, accepting responsibility for achieving not just excellence, but sustainability. In a spirit of community, SchoolAdvancement shares "next" practices, proven strategies, failed experiments and suggestions regarding what to avoid along the path, and, interestingly, how some small "shifts" can have a significant positive impact on the future of a school. Though the curriculum of various faith-based schools may be different, the five elements of Advancement - Asset Management, Retention, Marketing, Enrollment and Development (The ARMED Framework) represent the “business" side of the mission and are essential for every school’s success.
While some school leaders and boards are beholden to the belief that “It’s all about the money,” others have said “It’s all about enrollment.” Actually, “It’s all about all of it!" Your school's customers will evaluate "the experience" of your school based on their expectations of excellence.
Watch this space for something new that's coming your way!
This week’s entry starts another round of the five elements of advancement – Asset Management, Retention, Marketing, Enrollment and Development. […]
When I began working with school administrators in the early 2000’s, many were lamenting the fact that parents were disenrolling […]
Remember those days when people joked about the three best reasons to be a teacher were June, July and August? […]
As the summer approaches, Development Development articles will shift toward activities of an overall development program. I like to use […]
Since another round of articles focusing on the five elements of advancement were completed last week, and since many schools […]
Remember the song from Crosby, Stills, Nash and Young, “Teach Your Children Well”? And, no doubt, your school does. But […]