Move Your Mindset From Fundraising to Development to Advancement
The Need For SchoolAdvancement
At this time in history, fatih-based schools have closed or merged due to rising costs and changing demographics. Schools simply cannot rely on traditional fiscal approaches to fund their ministries.
Conversely, some areas of the country have experienced growing populations, producing a desire for additional faith-based schools. Some of those populations do not have the financial means to pay for large construction projects, and growing communities are put in the same financial conundrum as those that are shrinking.
While school leaders grapple with the changes they're facing, a paradigm has begun to take shape. Isolated successes have been experienced in some areas of the country, while other dioceses, deaneries, parishes and their respective schools, as well as Christian and other faith-based schools, strategize to plan for the future.
Rather than continuing to “reinvent the wheel,” this site's goal is to provide guidance gleaned from schools which have experienced successes, accepting responsibility for achieving not just excellence, but sustainability. In a spirit of community, SchoolAdvancement shares "next" practices, proven strategies, failed experiments and suggestions regarding what to avoid along the path, and, interestingly, how some small "shifts" can have a significant positive impact on the future of a school. Though the curriculum of various faith-based schools may be different, the five elements of Advancement - Asset Management, Retention, Marketing, Enrollment and Development (The ARMED Framework) represent the “business" side of the mission and are essential for every school’s success.
While some school leaders and boards are beholden to the belief that “It’s all about the money,” others have said “It’s all about enrollment.” Actually, “It’s all about all of it!" Your school's customers will evaluate "the experience" of your school based on their expectations of excellence.
Fundraising, development and advancement. They’re not just different words for the same activity – even though all three produce revenue […]
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A national company that works to assist schools and churches with their Development and Stewardship efforts defines Development like this: […]
(This was the first Marketing Matters article published on SchoolAdvancement.com back in 2004. That means this site is celebrating 15 […]
Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]