September: Your School Needs an Enrollment Funnel System

So many times, the Lord takes us down roads where we wonder, “Why am I here?” Armed with a degree […]

August: Enrollment Is Sales

If you’ve been a visitor to the SchoolAdvancement.com site over the past 18 years or so, you’ll recall that one […]

July: Let ‘Em In

Sir Paul McCartney performed in concert in Los Angeles a number of years ago in July on the last night […]

June: What REALLY Makes a Faith-Based School Attractive to Today’s Parents?

When I this question to school administrators, there are three traits which area cited more than any other attributes: – […]

May: Open House Means Open House – and Now, That Means Videos

When I worked for a Diocesan Office for Catholic Schools, some of the schools held an Open House during the […]

April: Where’s the Door?

In the days before COVID-19, I visited hundreds of schools every year. Some schools were built during the 1930’s, and […]

March: Build Cohorts

After reading the title of this article, you may be thinking, “What’s a cohort?” According to Wikipedia, “In statistics and […]

February: Your School Needs an Enrollment Tracking Tool

People play differently when they’re keeping score. – Stephen R. Covey. Back in September, the Enrollment Essentials article was titled […]

January: Families Apply for Financial Aid With Application for Admission

After reading the title of this article, you may be saying to yourself, “Nope, we don’t do that. Anybody can […]

December: Talk About Your School’s Tuition Differently Than You Currently Do

Here’s a typical phone conversation at any faith-based or private school.  Perhaps you’ve had it happen at yours: “Thank you […]