September: Your School Needs an Enrollment Funnel System
So many times, the Lord takes us down roads where we wonder, “Why am I here?” With a degree in […]
August: Enrollment Is Sales
If you’ve been a visitor to the SchoolAdvancement.com site over the past 15 years or so, you’ll recall that one […]
July: Let ‘Em In
Sir Paul McCartney performed in concert in Los Angeles a number of years ago in July on the last night […]
June: What Makes a Faith-Based School Attractive to Today’s Parents?
When I this question to school administrators, there are three traits which area cited more than any other attributes: – […]
May: Open House Means Open House – and Now, That Means Videos
Please Note: This article may not be appropriate for actions to be taken right now during the COVID-19 pandemic, but […]
April: Where’s the Door?
In the days before COVID-19, I visited hundreds of schools every year. Some schools were built during the 1930’s, and […]
March: Build Cohorts
After reading the title of this article, you may be thinking, “What’s a cohort?” According to Wikipedia, “In statistics and […]
February: Your School Needs an Enrollment Tracking Tool
People play differently when they’re keeping score. – Stephen R. Covey. Back in September, the Enrollment Essentials article was titled […]
January: Families Apply for Financial Aid With Application for Admission
After reading the title of this article, you may be saying to yourself, “Nope, we don’t do that. Anybody can […]
December: Talk About Your School’s Tuition Differently Than You Currently Do
Here’s a typical phone conversation at any faith-based or private school. Perhaps you’ve had it happen at yours: “Thank you […]