Virtual Tours and Open Houses

Five years ago, the Marketing Matters article published at this time spoke to a strategy to market your school AND […]

Metadata for Your School’s Web Site

Fifteen years ago at this time, the marketing tip to schools was, “Get a Web site,” since if they were […]

March Madness

Remember when they announced that the NCAA Tournament would be cancelled this year due to the coronavirus worldwide pandemic?  It […]

The 22 Immutable Laws of Marketing

Do you realize that many public schools celebrate SAINT Patrick’s Day!  With “Christmas vacation” turning to “Winter recess” and Easter […]

The Lesson of the Fig Tree

In the Gospel for the Third Sunday of Lent in cycle B (which will be the Gospel reading for next […]


The hallmark of a living system is change, for to change is to grow.  If you’ve been a visitor to […]

Feeling Overwhelmed?

February is seen by the rest of the world as the last full month of Winter.  Five years ago (2015), […]

Think Fast!

Even though some communities of our country are experiencing a tremendous cold wave, this has been a time of celebration!  […]

Marketing is a “Medium-Term” Strategy

Many schools have begun to realize that there are two things a school must do to ensure a long-term viability […]

6 Myths of Creativity and The Hardball Mindset

No, it’s not the title of recording by an alternative rock group.  They’re two articles from past issues of FAST […]