A new year means new possibilities, and new possibilities require new ideas.  Fifteen years ago, headlines in USA Today (January […]

The adage is different in every business…. don’t roll anyone under the bus…live by the book, die by the book…but […]

At our Christmas celebration this year, I got out the guitar as our grandkids wanted to sing Christmas songs.  Eliza […]

If you’ve been shopping for holiday gifts this year, no doubt you’ve found some fantastic bargains, and then somehow, you […]

Even though the real song title is “What Are You Doing New Year’s Eve?” perhaps it’s time to take a […]

DJ? “Roll Over Beethoven” shows how much we’ve changed in the past 50 years.  Letters and postcards were sent to […]

No, I’m not a month ahead.  This week’s Marketing Matter focuses on “thinking differently,” and comes from combining thoughts from […]

That’s it! Pretty simple…. but many times, never only once! Thanksgiving is this Thursday, and this is the perfect time […]

First things first – the title is pronounced, “Are You a Fan?” About twenty years ago, I published a Marketing […]

Fundraising, development and advancement.  They’re not just different words for the same activity – even though all three produce revenue […]