Market Pricing

It’s interesting to take a look back, since at times, we can only see clearly through the lens afforded to […]

Say “Goodbye” to Discounts

Raise your hand if you give 2nd and 3rd child discounts, family discounts, or for Catholic schools, discounted rates for […]

The Dip – Part 3: What Business Market Are You In?

This article is part three of three items from Seth Godin’s book, “The Dip” (New York: The Penguin Group, 2007). […]

The Dip – Part 2: If It’s Worth Doing, There’s Probably a Dip

This is part two of three items from Seth Godin’s book, “The Dip” (New York: The Penguin Group, 2007).  The […]

The Dip: Part 1 – The Biggest Mistake They Made In School

You may have attended one of my seminars on marketing. In the past 17 years, I’ve made presentations on marketing […]

Think Outside…and Inside…the Box, Then Do.

At this point in history, the phrase, “Think Outside the Box,” probably sounds trite, since people have been saying it […]

Create Urgency with “ONLY”

As you begin to prepare your school for the 24-25 school year, I’m sure there are fears as to whether […]

Who’s on Your Mailing List?

in this era of anticipated new commercials, changing tag lines, and rebranding as determined by the marketplace, there are still […]

Determining Your School’s Positioning and Branding From Questions Jesus Asked

When Jesus came to the region of Caesarea Philippi, he asked his disciples, “Who do people say the Son of […]

Marketing IS Education IS Evangelization

As I travel and visit different schools, speak with different administrators, and hear from different parents, I believe it’s not […]