To Catch Many Fish, You Need a Big Net
Remember when Jesus told His disciples to cast their nets, and prepare for a large catch? Even when they were […]
Create an Advancement Council
This is more of an “advancement” tip than a marketing tip, but since marketing is part of advancement, and new […]
5 Seconds
In our technology-rich world today, how long do you think you have to present your message before someone reading it […]
Your School Has a New Address
If you ask marketing professionals what are the top 3 secrets to a successful business, they’ll tell you, “Location, location, […]
Death By Survey
I travel a lot. In my job with FACTS, prior to the pandemic, I was on the road three or […]
Five Things to Keep in Mind When Designing and Developing Your School’s Web Presences
If you haven’t changed your Web site in 2 or 3 years, it’s probably time to consider doing so. Why? […]
It’s Time to Change Your Email Address
What would you rather have – someone’s cell phone number, or their email address? If you wanted to reach them […]
Financial Aid Can Be a Powerful Marketing Tool For Your School
Scripture tells us, “To everything, there is a season, a time for every purpose under the sun” (Ecclesiastes 3:1). You […]
Who Makes Up Your School’s Target Market, and When Do You Start Marketing to Them?
This Marketing Matter is a little different, in that the answer to the question posed above differs depending on which […]
Make Sure Your Web Site Has Landing Pages That Capture Visitor Information
Even though most school leaders know the importance of a Web site today, schools I visit STILL ask how important […]