Do It Again

Do It Again

I know I promised something on brain research and the sense of smell, but that’ll be next week.  The topic of this week’s Marketing Matter has to be understood so that next week’s makes more sense. One of my favorite Steely Dan songs is “Do It Again.”  It’s one of the few songs I can […]

Free Samples – Part II

Free Samples – Part II

I was in a local Subway restaurant recently, and was offered a small bite of their new brownie to try.  I hate brownies – one must have milk with them.  But it was a small piece.  Lo and behold, the free sample resulted in me purchasing  four brownies to share with people who were coming to the house.  […]

Estimate Next Year’s Enrollment – NOW!

Estimate Next Year’s Enrollment – NOW!

I’m usually not one to push…I prefer to “strongly suggest.”  But in light of economic conditions today, this is something that will not cost you anything, and help to prepare you for what you need for next year – students. To continue my propensity to compare marketing and enrollment in faith-based schools to the automobile […]

Open House Timing

Open House Timing

This week’s article is geared toward Catholic schools, but only because there’s a “Catholic Schools Week.” I know there’s been a movement afoot to celebrate “Christian Schools Month” in February, so this Marketing Matters column could easily apply to Christian schools too. It’s hard to believe, but we’re nearing the end of the first 9 […]

The NEWS About Your School

The NEWS About Your School

This Marketing Matter begins this particular way because of the letters stand for the four directions, North, South, East and West. I still remember parents and teachers telling us, “There’s NEWS in the weather,” when we were in school.  Indeed, newscasts incorporated weather forecasts, and of course, spawned a cable television channel dedicated to weather. […]

How Do You Talk About Your School’s Tuition

How Do You Talk About Your School’s Tuition

One of the concerns I hear from principals and business managers in just about every school I visit is that they can’t believe parents have a difficult time coming up with their monthly tuition payment when they can go on vacation or they’re driving a brand new truck, SUV or luxury vehicle. So here’s the […]

Picture Your School

Picture Your School

If you’ve been a frequent visitor to SchoolAdvancement.com, I hope you’ve read some of the Marketing Matters articles which speak to the importance of having a compelling vision.  This vision is the responsibility of the leader of the school, and is why the leader of the school has been placed in that position at this particular […]

Rethink Your eNewsletter Strategy

Rethink Your eNewsletter Strategy

A decade ago, the original thought behind this article was to “start” a monthly eNewsletter, rather than typing one, printing it on paper, and sending it home in your students’ backpacks to their parents. That strategy was a main reason why many families never received their monthly newsletter. They were either found crumpled at the […]

How Many Messages Does It Take…

How Many Messages Does It Take…

Remember that commercial – “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”  The owl counts to three, then bites his way to the center. Even though it’s meant to poke fun at the wise owl, it contains three powerful marketing messages: first, we may have seen […]

The 100 Child March

The 100 Child March

Chances are you’ve heard about the Million Man March.  It was an event held on October 16, 1995, where African-American men were encouraged to gather in Washington DC to promote African-American values and family unity.  But this isn’t a million, it isn’t about men, and it’s not about that kind of march. This article has […]