What’s the Difference?

Fundraising, development and advancement.  They’re not just different words for the same activity – even though all three produce revenue […]

Fish Where the Fish Are

(This was the first Marketing Matters article published on SchoolAdvancement.com back in 2004.  That means this site is celebrating 15 […]

Your School’s Target Market and Segment Differentiation

I was hoping to call this article “Whom Do You Serve?” but most schools would answer, “The children.”  But you […]

Connections for 21st Century Marketing

I was going to call this article “Facebook, Snapchat, Instagram, Twitter, LinkedIn and Blogging vs. School Usage By Outside Groups,” […]

Email Marketing

A while back, I published an article which commented on how distraught faith-based school administrators and parents have become since they believe […]

Lord, Give Me a Sign!

How many times have we said this when we don’t know what we should do? How many times have parents […]


For some reason, some of us have a difficult time talking about our schools in a very public setting. Perhaps […]

Slogans and Tag Lines

For at least the past decade, Web site authorities have said that your Web site must capture your viewer’s attention […]


Ten years ago at the Video Music Awards, you may remember Kanye West jumping on stage, grabbing the microphone out […]

To Catch Many Fish, You Need a Big Net

Remember when Jesus told His disciples to cast their nets, and prepare for a large catch?  Even when they were […]