Five Steps to a Marketing Mindset

(Adapted from The Non-Profit Times weekly newsletter, 2006, article #2739) While the term “marketing” may still be misunderstood, and may […]

Good Things Happen Little By Little; Great Things Happen All At Once

As an educator, metacognition fascinates me.  Metacognition can be defined as “Cognition about cognition,” or “Knowing about knowing.  Realizing that “learning” comes before […]

Sell the Salivation – Not the Sizzle, and Not the Steak

Did he just use the “S” word?  First of all, which “S” word would that be? Indeed, “sell” is not […]


It’s been said that the best place to place your school’s marketing brochures (yes, even with the Internet and your […]

Meet the Parents

This week’s “Marketing Matter” comes from a former Principal of a school in Southwestern Pennsylvania: “In the morning, I go outside when […]

School’s Open (or, Practice What You Preach)

Even though the new school year has begun, signs posted on roadsides alert parents that “It’s not too late to […]


Saturday marked the 20th anniversary of the massive terrorist attacks on New York City and Washington, DC.  While there were […]

I’m Gonna Sit Right Down and Write My Teachers and Parents a Letter

Since today is Labor Day is this week, many of you may not check this until Tuesday.  If so, make […]

The Start of a New School Year…and the Start of Your Recruiting Efforts for the 2022-2023 School Year!

A Happy New Year to you!! (Insert sound effect of party horn here).  For classroom teachers and our schools’ children, […]

Branding and Positioning

When it’s necessary for students to remember lists, attributes, or historical references related to the material they’re learning, teachers help […]