The “Back To School” Picnic

This is the first of three Marketing Matters that will focus on building community in your school. “Community” is defined […]

Let Donors Give the Way They Want to Give

While this may seem like a Development Tip more than a Marketing Matter, it’s an important matter to remember for […]

The Face of Your School

Fifteen years ago, in an article similar to this one, I stated that more and more parents and guardians of […]

Seek Outside Sources For Funds

When I worked for a Diocesan schools’ office, and people asked what I did there, I told them, “Marketing and […]

Fill Every Desk

By now, you’ve certainly heard of a tuition strategy which a number of tuition-charging schools throughout the country have employed, […]

You Schmooze, You Lose

This could be more of a Development article than a “Marketing Matter,” but since Marketing is the process that eventually […]

Advancement…Development…What’s the Dif?

You say to-may-to…I say to-mah-to…same thing, right? Sadly, no. There is a quotation attributed to Confucius which states, “The beginning […]

Tuition: The Cost of Education and Marketing Tool

If you’re engaged with marketing your faith-based school to parents and guardians as the best place for their children’s education, […]

Your School’s Marketing Budget

As you read this, you may be saying, “Marketing Budget…what’s that?” In times of financial stress, the marketing budget is […]


“The beginning of wisdom is to call things by their right names.” – Chinese Proverb There’s an axiom in the […]