Five Steps to a Marketing Mindset
(Adapted from The Non-Profit Times weekly newsletter, 2006, article #2739) While the term “marketing” may still be misunderstood, and may […]
Good Things Happen Little By Little; Great Things Happen All At Once
As an educator, metacognition fascinates me. Metacognition can be defined as “Cognition about cognition,” or “Knowing about knowing. Realizing that “learning” comes before […]
Sell the Salivation – Not the Sizzle, and Not the Steak
Did he just use the “S” word? First of all, which “S” word would that be? Indeed, “sell” is not […]
“Super”Marketing
It’s been said that the best place to place your school’s marketing brochures (yes, even with the Internet and your […]
Meet the Parents
This week’s “Marketing Matter” comes from a former Principal of a school in Southwestern Pennsylvania: “In the morning, I go outside when […]
School’s Open (or, Practice What You Preach)
Even though the new school year has begun, signs posted on roadsides alert parents that “It’s not too late to […]
Remember
Saturday marked the 20th anniversary of the massive terrorist attacks on New York City and Washington, DC. While there were […]
I’m Gonna Sit Right Down and Write My Teachers and Parents a Letter
Since today is Labor Day is this week, many of you may not check this until Tuesday. If so, make […]
The Start of a New School Year…and the Start of Your Recruiting Efforts for the 2022-2023 School Year!
A Happy New Year to you!! (Insert sound effect of party horn here). For classroom teachers and our schools’ children, […]
Branding and Positioning
When it’s necessary for students to remember lists, attributes, or historical references related to the material they’re learning, teachers help […]