What’s the Difference?
Fundraising, development and advancement. They’re not just different words for the same activity – even though all three produce revenue […]
Fish Where the Fish Are
(This was the first Marketing Matters article published on SchoolAdvancement.com back in 2004. That means this site is celebrating 15 […]
Your School’s Target Market and Segment Differentiation
I was hoping to call this article “Whom Do You Serve?” but most schools would answer, “The children.” But you […]
Connections for 21st Century Marketing
I was going to call this article “Facebook, Snapchat, Instagram, Twitter, LinkedIn and Blogging vs. School Usage By Outside Groups,” […]
Email Marketing
A while back, I published an article which commented on how distraught faith-based school administrators and parents have become since they believe […]
Lord, Give Me a Sign!
How many times have we said this when we don’t know what we should do? How many times have parents […]
Speak!
For some reason, some of us have a difficult time talking about our schools in a very public setting. Perhaps […]
Slogans and Tag Lines
For at least the past decade, Web site authorities have said that your Web site must capture your viewer’s attention […]
Use a CREATIVE Hook
Ten years ago at the Video Music Awards, you may remember Kanye West jumping on stage, grabbing the microphone out […]
To Catch Many Fish, You Need a Big Net
Remember when Jesus told His disciples to cast their nets, and prepare for a large catch? Even when they were […]