Change…or Die! Part Two

Since the article “Change or Die” was the cover story of FAST COMPANY Magazine twenty years ago, perhaps we should […]

Change…or Die! Part One

About twenty years ago, one of the principals’ meetings in the Diocese for which I was working at the time […]

Virtual Tours and Open Houses

Ten years ago, the Marketing Matters article published at this time spoke to a strategy to market your school AND […]

Metadata for Your School’s Web Site

In the year 2000, there were school administrators who believed that Web-based marketing was a passing fad.  It was rumored […]

March Madness

Remember back in 2020 when they announced that the NCAA Tournament would be cancelled due to the coronavirus worldwide pandemic?  […]

The 22 Immutable Laws of Marketing

Do you realize that many public schools celebrate SAINT Patrick’s Day!  With “Christmas vacation” turning to “Winter recess” and Easter […]

The Lesson of the Fig Tree

On Sunday, March 23rd, the Gospel for the Third Sunday of Lent is from the Gospel of Luke (13:1-9) where […]

Attend!

The hallmark of a living system is change, for to change is to grow.  If you’ve been a visitor to […]

Feeling Overwhelmed?

February is seen by the rest of the world as the last full month of Winter.  Ten years ago (2015), […]

Think Fast!

Even though some communities of our country are experiencing a tremendous cold wave, this has been a time of celebration!  […]