It’s Not Even “Who Knows You”

Last year, I posted a Marketing Matter that stated “It’s not who you know, but who knows you.”  Sales guru […]

Demonstrating Faith Identity

In 2008, I was privileged to be a presenter at the National Catholic Education Association (NCEA) Convocation in Indianapolis, Indiana, […]

The Lesson of the Transfiguration – Part 2

In this Sunday’s Gospel for the Second Sunday of Lent,  Jesus takes Peter, John and James up a mountain where […]

The Lesson of the Transfiguration

In the Gospel for the Second Sunday of Lent, coming up in just a few Sundays, Jesus takes Peter, John […]

Still Creating Print Ads? Remember to Include a QR to Your School’s Website

I’ll bet you are still creating print ads, and that’s a good thing. Where you’re placing them is another. What […]

An Abundance Mentality

As Catholic Schools Week 2023 is now in the history books, the next item on the agenda is usually budget […]

Your Best Advertisement

Happy Catholic Schools Week 2023! I always used to think that “a satisfied customer” was an organization’s best advertisement.  In […]

Build Community

As schools prepare for the coming school year (If you just thought, “Wait a minute…we still have half a year […]

Your First Question to Parents of Prospective Students

As Catholic schools around the nation are preparing for Catholic Schools Week, this week’s Marketing Matters article is targeted toward […]

Your School’s Mission Statement

With a new year comes new challenges. Personally, it’s been a challenge just being able to keep up with all […]