How many of you remember those words as the first line of the song “If” by David Gates and Bread?  […]

We’re in the midst of hockey playoff season.  “Stick handling” is one of the key skills that distinguish star hockey […]

You know that the most powerful marketing strategy is Word of Mouth.  Not only is it the most effective, it’s the […]

I’ve spoken with some schools that have said the past few Marketing Matters have been a bit bolder than they […]

Since the article “Change or Die” was the cover story of FAST COMPANY Magazine twenty years ago, perhaps we should […]

About twenty years ago, one of the principals’ meetings in the Diocese for which I was working at the time […]

Ten years ago, the Marketing Matters article published at this time spoke to a strategy to market your school AND […]

In the year 2000, there were school administrators who believed that Web-based marketing was a passing fad.  It was rumored […]

Remember back in 2020 when they announced that the NCAA Tournament would be cancelled due to the coronavirus worldwide pandemic?  […]

Do you realize that many public schools celebrate SAINT Patrick’s Day!  With “Christmas vacation” turning to “Winter recess” and Easter […]