You Don’t Get It Because You Don’t Get It

Sounds like something Yogi Berra would say, doesn’t it? This is probably one of the harshest titles on this site, […]

Marketing IS Education

As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]

The Marketing Origin

As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]

The FACE of Faith-Based Education

When some experts speak of “enrollment” or “admissions,” it’s oftentimes lumped together with “retention,” since retained students + newly enrolled […]

How Do You Eat an Elephant?

One bite at a time. While this could be a “Marketing Matter” about prioritization, to focus on just one area […]

Order of Admission

Some school marketing reference materials I’ve been reading advocate the practice of referring to a period of “application” rather than […]

Parents Talk With Parents, Kids Talk With Kids

One of, if not THE, most powerful marketing strategies is “Word of Mouth” Marketing. Recent research shows that the two […]

You’re Invited!

As we begin the last quarter of another school year, this seems to be the time when things are heating […]

The Difference Between Pride and, Well, Pride. Same Goes For a School’s Slogan and Its Motto

Pride is one of the seven deadly sins.  In fact, it’s the first one that’s listed, and according to the […]

Weekly, Monthly, or Annual Donors – Which Would You Rather Have?

As we continue to press onward into the 21st century, being pushed (sometimes dragged) by the advances of technology, those […]