“I’m In! R U?”

May is usually the time when there is much concern over “What’s going to happen next year” – Will more students […]

Remember Your Audience

On May 2, 2009, Children’s Hospital of Pittsburgh of UPMC moved into a brand new hospital – that doesn’t look […]

Budgeting to Include the Poor

In 2009, my daughter completed a 10 month internship with the Marianist Family Retreat Center at Cape May Point, NJ, and […]

20 or More Exposures

Let’s say you’ve decided to go workout at the local gym. You pick up one of the free weights in […]

Market Pricing

It’s interesting to take a look back, since at times, we can only see clearly through the lens afforded to […]

Say “Goodbye” to Discounts

Raise your hand if you give 2nd and 3rd child discounts, family discounts, or for Catholic schools, discounted rates for […]

The Dip – Part 3: What Business Are You In?

This article is part three of three items from Seth Godin’s book, “The Dip” (New York: The Penguin Group, 2007). […]

The Dip – Part 2: If It’s Worth Doing, There’s Probably a Dip

This is part two of three items from Seth Godin’s book, “The Dip” (New York: The Penguin Group, 2007).  The […]

The Dip: Part 1 – The Biggest Mistake They Made In School

You may have attended one of my seminars on marketing.  In the past dozen years, I’ve made presentations on marketing […]

Think Outside…and Inside…the Box, Then Do.

At this point in history, the phrase, “Think Outside the Box,” probably sounds trite, since people have been saying it […]