Should I Stay or Should I Go?

About 5 years ago, a popular hotel chain was using that tune from The Clash as the soundtrack from their […]

Tell Them What They Already Know

Now isn’t that just about the dumbest thing you’ve ever heard? Now think about your kids, or if you haven’t […]

And a Child Shall Lead Them…

…on a tour of your school!! Principals and other administrators usually provide the school tour to interested parents, since they […]

Hello…Is There Anybody In There

You may recognize the title of this article as the first line of the lyric to the Pink Floyd song, […]

The Difference Between “Poor” and “Broke”

On July 1, celebrated its 15th anniversary as a Web site.  It began as a blog in 2004 called […]

Protect Your School’s Website Content

This is a brand new Marketing Matters article!  It’s something I’ve wanted to write for a long time, especially since […]

Redundant…or Reinforcement

For some, another school year has already come and gone.  For others, the school year is almost at an end.  […]

Smiling & Engaged Children, or Buildings & Empty Classrooms

The song “Empty Chairs at Empty Tables” from “Les Miserables” has one of the most powerful lyrics of hopelessness ever penned, complete […]

Summer Vacation – An Oxymoron

Remember those days when people joked about the three best reasons to be a teacher were June, July and August? […]

Teach Your Parents Well

Remember the song from Crosby, Stills, Nash and Young, “Teach Your Children Well”? And, no doubt, your school does. But […]