Baby Steps Marketing

Thirteen years ago at this time, experts said the economy was starting to “turn around.” Twelve years ago, they said […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of that, as educators, we are all about change!  And […]

Financial Aid and Your School’s Tuition Model

Tuition. Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]

“But Parents With Young Children Aren’t Moving Into My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience […]

Publication and Placement For Your School’s “Remarkable”/”Distinctive” Qualities

Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) […]

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds […]

Enrollment Planning For NEXT YEAR Has Begun!

October 1st is a very important time for school administrators.  It’s the beginning of the next school year!  Not for […]

Have You Determined What Makes Your School “Remarkable?”

The school year is in full swing!  Remember when September was the month for parent nights so they could visit […]

What Makes Your School Not Just “Different,” But “Remarkable?”

Now that you know what your school’s strengths are, the next step is marketing them to the community. While that […]