Baby Steps Marketing

Ten years ago at this time, experts said the economy was starting to “turn around.” Nine years ago, they said […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  And […]

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]

“But Parents With Young Children Aren’t Moving Into My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of […]

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) […]

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds […]

Enrollment Planning Has Begun!

October 1st is a very important time for school administrators.  It’s the beginning of the next school year!  Not for […]

Have You Determined What Makes Your School “Remarkable?”

The school year is in full swing!  Remember when September was the month for parent nights so they could visit […]

What Makes Your School “Remarkable?”

Now that you know what your school’s strengths are, the next step is marketing them to the community. While that […]