It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

This week’s article rounds out another group of five of the ARMED elements (Asset Management, Retention, Marketing, Enrollment and Development) […]

Ask – Even In Difficult Times – And Feel Good About It!

This week’s emphasis is on the “D” for Development as we go through another round of ARMED aspects of Advancement. […]

Retain Families By Assigning Them a Mentor Family

Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration […]

Keep Score. Then Analyze It.

In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re […]

Pay It Forward

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a […]

The Connectedness of Advancement and the Resultant Vortex

Sounds like the title of a Dave Matthews Band album, doesn’t it?  (The Resultant Vortex would be a great name […]

If I Had a Million Dollars (If I Had a Million Dollars)

Remember that song from the group who called themselves the Barenaked Ladies? Every time I hear someone mention “a million […]

Your School is a Community – NOT a Group of Individuals

The decision to enroll a child in your school is an emotional one.  Logically, school administrators know it is the […]

Lord, Give Me a Sign

If you’ve been a frequent visitor to this Web site, you know that each week’s Advancementality article focuses on one […]

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

While last week’s entry was aimed at Asset Management (one of the five aspects of Advancement), this one deals with […]