Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that […]

Budget Creation For the 22-23 School Year Is Just Around the Corner

With the winter break between the calendar years in the history books, it’s time to get cracking on your school’s […]

The Half-Way Point

Happy New Year! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to […]

Merry Christmas

Today is very special day! Indeed, it is Christmas, but it’s one of those rare times that a 53rd article […]


For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken […]

NOW Is the Acceptable Time

Last week I promised to show how asset management, retention, marketing, enrollment, and development become especially important as schools begin […]

The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 17 years.  […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of […]

Baby Steps Marketing

Eleven years ago at this time, experts said the economy was starting to “turn around.” Ten years ago, they said […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of that, as educators, we are all about change!  And […]