Retaining Students: The First Step to Growing Enrollment

Retaining Students: The First Step to Growing Enrollment

From the title of this article, you may think it strange as to why enrollment and retention are separated as two different processes.  Frankly, when I tell schools that these are two different processes, they look at me like I have three heads. What most people do is lump enrollment of new students together with […]

Registration vs. Application

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that aspect until all other aspects have been covered. Last week, we took a look at asset management relative to budget creation. This week, a look at enrollment. To follow the pattern, next week’s entry will […]

Budget Creation For 19-20 Is Just Around the Corner

Budget Creation For 19-20 Is Just Around the Corner

If you haven’t started working on your school’s budget for the 19-20 school year, you will very soon. For the past few years, some schools have experienced higher enrollment than the previous year, with many schools experiencing increased growth in their Kindergarten applications and acceptances. How can this be, because schools continue to lament the fact […]

The Half-Way Point

The Half-Way Point

Happy New Year (a couple of days early)! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to prepare for and celebrate – the calendar, the start of your school’s faith tradition’s calendar (such as Advent or Rosh Hashanah), and the start of the new fiscal year for […]

Energize!

Energize!

For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken – in the transporter room. Wouldn’t it be cool to have that kind of technology available today? We have the flip “communicator” technology already – we just call them cell phones, and most of them […]

NOW Is the Acceptable Time

NOW Is the Acceptable Time

Last week I promised to show how marketing, enrollment, retention and asset management and development become especially important as schools begin to think about preparing for the coming school year. All five elements of advancement can have an effect on enrollment at this time of the year.  Not the enrollment for this current school year…but […]

The Old Woman and Her Pig

The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 10 years.) Since we’ll soon be singing some Old English tunes to celebrate the Christmas season, like “Greensleeves/What Child is This” and “The 12 Days of Christmas,” today’s entry is an Old English tale to explain the […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of educational institutions, I’ve translated it into Latin as best as I can: Nil facile est; nil gratuit est (which means, “Nothing is easy; nothing is free”). What most schools want to do from a “business […]

Baby Steps Marketing

Baby Steps Marketing

Eight years ago at this time, experts said the economy was starting to “turn around.” Seven years ago, they said that the recovery will take a very long time, events in Greece and Europe affected our stock market, military actions in Afghanistan continued, provisions of the Affordable Health Care Act started to kick in, and unemployment […]

Events: Are They Really Worth It?

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  Even though you think you may be planning the same lessons from year to year, the dynamics of your classroom change with each year.  If the classes you teach have different students in them, then your […]