Financial Aid and Your School’s Tuition Model

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it cost,” asks the parent who calls the local Catholic school. The school gives a yearly figure. “Well, our tuition is $4,000 per student, but that doesn’t include…” <click><buzzzzzzz> The conversation stops there because the interested […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should I say, parent retention.  In the K12 vernacular, “retention” means to keep a child from progressing from one grade to the next; in the higher education space, “retention” means keeping a student enrolled in the […]

“But Parents With Young Children Aren’t Moving In To My Community”

“But Parents With Young Children Aren’t Moving In To My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of a company, service or product?  How many times have we heard that all those changes are detrimental to our schools’ survival?  Here’s a newsflash – EVERYTHING changes. If nothing changed, we would become stagnant, and […]

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) in the local newspaper and 2) in the yellow pages, that would be incorrect.  In fact, a meme I once saw suggested a new advertising slogan for the Yellow Pages: “Throw This Away.” Although advertising […]

Prepare Your School’s Marketing Materials

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds of parents of prospective students, remember that they must be truly remarkable traits about your school. There are private Christian and Catholic schools which still believe that because they espouse Gospel values that they are […]

Enrollment Planning

Enrollment Planning

You still have time to discern three to five things that make your school a remarkable place to be.  In fact, let’s go one step further than remarkable.  After all, what you think may be remarkable may be the same thing that a school 3 or 4 miles away considers to be remarkable about their […]

Have You Determined What Makes Your School “Remarkable?”

Have You Determined What Makes Your School “Remarkable?”

The school year is in full swing!  September was the month for parent nights so they could visit your school and see what their kids may be experiencing, the first parent-teacher organization meeting, and and getting to know more about those new families who have become part of your school community!  You may still be […]

What Makes Your School “Remarkable?”

What Makes Your School “Remarkable?”

Now that you know what your school’s strengths are, the next step is marketing them to the community. While that may sound simple, that can be a very difficult statement to fully comprehend. There are five things that must be considered: 1) There are at least several (and sometimes many) communities within your “local community,” and […]

Lead With Your Strengths…Or, More Correctly, Lead TO Your Strengths

Lead With Your Strengths…Or, More Correctly, Lead TO Your Strengths

Now that you’re aware of your school’s strengths, opportunities, weaknesses and threats and have reviewed your strengths again, it’s time to pick a direction. It’s important to note that just because you’ve defined opportunities, weaknesses, threats and strengths in that order doesn’t mean you need to work on them in the same order. Realizing that […]

Refine Your School’s SOWTS Analysis

Refine Your School’s SOWTS Analysis

Last week, I mentioned the importance of having an SWOT or TOWS analysis, and encouraged you to conduct one as an OWTS process. Not only for your school, but for yourself as well. To review, these letters stand for Opportunities, Weaknesses, Threats and Strengths.  Perhaps start with defining your Strengths, making it a SOWTS analysis, […]