DOUBLE Your School’s Enrollment

DOUBLE Your School’s Enrollment

This week’s article spotlighting enrollment rounds out another quintet of the five aspects of advancement.  A few years ago, I had a conversation with a new managing director of stewardship and development for a Diocese, and shared some information about what I found successful in growing development revenue as well as increasing enrollment in schools.  […]

The 5 M’s of Development Success

The 5 M’s of Development Success

Development is a long-term approach to sustainable revenues brought about by the effective engagement of individuals in the vision of your organization’s mission. That’s not a book definition, but everyone involved in development has their own definition of what it is.  I like this definition because it touches on three important aspects – vision, engagement, […]

United, We Stand

United, We Stand

When I worked for a Diocesan Office for Catholic Schools, we developed an “internal slogan” that was our first attempt at internal marketing (as opposed to the usual slogan/tag line for promoting our schools to external constituents).  It was “Together, We Move Forward.” We have to move forward – after all, it’s called “Advancement.” Going back […]

Time to Focus on Asset Management

Time to Focus on Asset Management

It seems to me that many folks get depressed in February, possibly for three reasons. Even though Valentine’s Day makes us feel warm and loved halfway through the month, the cold, snowy winter has something to do with it.  Even if it’s not snowing and its raining, it’s still cold rain…the kind that goes right […]

Hang It Up

Hang It Up

Since it’s time to start the “cycle” of the elements of Advancement once again, let’s start with Marketing. “Hang It Up” doesn’t mean it’s time to give up (although I continue to hear stories of incredible anxiety).  Several years ago, I bought a plaque that says “I Will Not Worry,” with the Scripture reference in […]

Everything in Moderation

Everything in Moderation

Now that the first round of all five elements of Advancement (Development, Retention, Enrollment, Asset Management and Marketing) have been addressed, let’s review before beginning the next round.  Remember, all five elements need to be addressed (or, at least, kept in mind) since each have an effect on each other. In a previous article, I […]

Developing a Development Mindset

Developing a Development Mindset

As we move forward through the second half of the school year, a thought regarding one of the 5 elements (now being called “lines”) of Advancement will be posted each week. By the way, the evolution of SchoolAdvancement is underway.  Four new sites are being developed to be connected by a fifth “umbrella” site.  We’ll […]

Catholic Schools “Week”

Catholic Schools “Week”

Catholic schools across the country are making final preparations for their celebrations of Catholic Schools Week. When it comes to marketing, Catholic Schools Week is seen as a “pinnacle” event, with open houses, community activities, “Thank You” lunches, “Good Neighbor” breakfasts, Grandparent days and pulpit talks at Mass extolling the virtues of the Catholic school’s ability to […]

Retaining Students: The First Step to Growing Enrollment

Retaining Students: The First Step to Growing Enrollment

From the title of this article, you may think it strange as to why enrollment and retention are separated as two different processes.  Frankly, when I tell schools that these are two different processes, they look at me like I have three heads. What most people do is lump enrollment of new students together with […]

Registration vs. Application

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that aspect until all other aspects have been covered. Last week, we took a look at asset management relative to budget creation. This week, a look at enrollment. To follow the pattern, next week’s entry will […]