Budget Creation For 19-20 Is Just Around the Corner

Budget Creation For 19-20 Is Just Around the Corner

If you haven’t started working on your school’s budget for the 19-20 school year, you will very soon. For the past few years, some schools have experienced higher enrollment than the previous year, with many schools experiencing increased growth in their Kindergarten applications and acceptances. How can this be, because schools continue to lament the fact […]

The Half-Way Point

The Half-Way Point

Happy New Year (a couple of days early)! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to prepare for and celebrate – the calendar, the start of your school’s faith tradition’s calendar (such as Advent or Rosh Hashanah), and the start of the new fiscal year for […]

Energize!

Energize!

For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken – in the transporter room. Wouldn’t it be cool to have that kind of technology available today? We have the flip “communicator” technology already – we just call them cell phones, and most of them […]

NOW Is the Acceptable Time

NOW Is the Acceptable Time

Last week I promised to show how marketing, enrollment, retention and asset management and development become especially important as schools begin to think about preparing for the coming school year. All five elements of advancement can have an effect on enrollment at this time of the year.  Not the enrollment for this current school year…but […]

The Old Woman and Her Pig

The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 10 years.) Since we’ll soon be singing some Old English tunes to celebrate the Christmas season, like “Greensleeves/What Child is This” and “The 12 Days of Christmas,” today’s entry is an Old English tale to explain the […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of educational institutions, I’ve translated it into Latin as best as I can: Nil facile est; nil gratuit est (which means, “Nothing is easy; nothing is free”). What most schools want to do from a “business […]

Baby Steps Marketing

Baby Steps Marketing

Eight years ago at this time, experts said the economy was starting to “turn around.” Seven years ago, they said that the recovery will take a very long time, events in Greece and Europe affected our stock market, military actions in Afghanistan continued, provisions of the Affordable Health Care Act started to kick in, and unemployment […]

Events: Are They Really Worth It?

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  Even though you think you may be planning the same lessons from year to year, the dynamics of your classroom change with each year.  If the classes you teach have different students in them, then your […]

Financial Aid and Your School’s Tuition Model

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it cost,” asks the parent who calls the local Catholic school. The school gives a yearly figure. “Well, our tuition is $4,000 per student, but that doesn’t include…” <click><buzzzzzzz> The conversation stops there because the interested […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should I say, parent retention.  In the K12 vernacular, “retention” means to keep a child from progressing from one grade to the next; in the higher education space, “retention” means keeping a student enrolled in the […]