The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 15 years.) […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of […]

Baby Steps Marketing

Nine years ago at this time, experts said the economy was starting to “turn around.” Eight years ago, they said […]

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  Even […]

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]

“But Parents With Young Children Aren’t Moving Into My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of […]

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) […]

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds […]

Enrollment Planning

You still have time to discern three to five things that make your school a remarkable place to be.  In […]