My Christmas Card to You

Hopefully, you’re seeing that the Marketing Matters for Advent are titles of Christmas Songs. And you’re probably saying, “I’ve never […]

Do You Hear What I Hear

This is the first of four Marketing Matters for the season of Advent.  Their intent is to help prepare your […]

Your Web Site – Or, More Correctly, Sites

This Marketing Matter is actually a “threefer” – three things in one: an experiment on brain researched as promised several […]

Now is the Acceptable Time

So many times, we forget to do things; other times, there are circumstances that just get in the way of […]

“Systemicity” – Continued

One of the goals of higher learning is to create new knowledge.  In fact, such a concept is the keystone […]

Do It Again

I know I promised something on brain research and the sense of smell, but that’ll be next week.  The topic […]

Free Samples – Part II

Several years ago, I was in a local Subway restaurant, and was offered a small bite of their new brownie […]

Estimate Next Year’s Enrollment – NOW!

I’m usually not one to push…I prefer to “strongly suggest.”  But in light of economic conditions today, this is something […]

Open House Timing

This week’s article is geared toward Catholic schools, but only because there’s a “Catholic Schools Week.” I know there’s been […]

The NEWS About Your School

This Marketing Matter begins this particular way because of the letters stand for the four directions, North, South, East and […]