Tuition: The Cost of Education and Marketing Tool
If you’re engaged with marketing your faith-based school to parents and guardians as the best place for their children’s education, […]
Your School’s Marketing Budget
As you read this, you may be saying, “Marketing Budget…what’s that?” In times of financial stress, the marketing budget is […]
Nomenclature
“The beginning of wisdom is to call things by their right names.” – Chinese Proverb There’s an axiom in the […]
“Media Relations” is now “Media Relationship”
About ten years ago, I began an article like this with the title, “Media Relations is dead.” Media Relations was […]
Events: Fundraisers, or Friendraisers?
Most people in development and advancement consider a big event – a gala evening, with, perhaps, a Caribbean theme, complete […]
You Don’t Get It Because You Don’t Get It
Sounds like something Yogi Berra would say, doesn’t it? This is probably one of the harshest titles on this site, […]
Marketing IS Education
As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]
The Marketing Origin
As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]
The FACE of Faith-Based Education
When some experts speak of “enrollment” or “admissions,” it’s oftentimes lumped together with “retention,” since retained students + newly enrolled […]
How Do You Eat an Elephant?
One bite at a time. While this could be a “Marketing Matter” about prioritization, to focus on just one area […]