Some school marketing reference materials I’ve been reading advocate the practice of referring to a period of “application” rather than […]

One of, if not THE, most powerful marketing strategies is “Word of Mouth” Marketing. Recent research shows that the two […]

As we begin the last quarter of another school year, this seems to be the time when things are heating […]

Pride is one of the seven deadly sins.  In fact, it’s the first one that’s listed, and according to the […]

As we continue to press onward into the 21st century, being pushed (sometimes dragged) by the advances of technology, those […]

Harry Callahan, as portrayed by Clint Eastwood in “Magnum Force,” said, “A man’s gotta know his limitations.” And yes, we […]

About fifteen years ago, the move toward “personalization” was in full swing. National magazine publishers began selling different editions of […]

Time was when you could create your own online community through services like Yahoo.com or Geocities.com. Remember those? That was […]

If the application process is in full swing for your school, it’s helpful to consider the effect a Pre-Kindergarten program […]

Research shows that companies offering consumers free samples of their product have a very high chance of attracting new customers. […]