Beware of Kiosks Bearing Gifts (or, at Least, Gift Cards): An Ode For the Season
Since the radio airwaves are now inundated with holiday music, and you’ll be sick of “Baby, It’s Cold Outside” even […]
PRACTICE
Practice makes perfect – so the saying goes. So as we prepare to celebrate Thanksgiving, let us practice saying, “Thank […]
2X2’s Are More Effective Than 2X4’s
For those of you not accustomed to building materials, 2x4s (or two-by-fours) are the basic building component of walls in […]
How Do You Know That? (or, The Importance of Tracking)
Let’s say you have one of the nicest brochures you’ve ever created, and order 500 to be printed. You send […]
Open Houses…With Security Doors. An Oxymoron?
Certainly NOT! Research shows the three most common reasons offered as to why parents choose a Catholic School education for […]
Five Steps to a Marketing Mindset
(Adapted from The Non-Profit Times weekly newsletter, 2006, article #2739) While the term “marketing” may still be misunderstood, and may […]
Good Things Happen Little By Little; Great Things Happen All At Once
As an educator, metacognition fascinates me. Metacognition can be defined as “Cognition about cognition,” or “Knowing about knowing. Realizing that “learning” comes before […]
Sell the Salivation – Not the Sizzle, and Not the Steak
Did he just use the “S” word? First of all, which “S” word would that be? Indeed, “sell” is not […]
“Super”Marketing
It’s been said that the best place to place your school’s marketing brochures (yes, even with the Internet and your […]
Meet the Parents
This week’s “Marketing Matter” comes from a former Principal of a school in Southwestern Pennsylvania: “In the morning, I go outside when […]