I’m Gonna Write a Little Letter, Gonna Mail It To My Local…

DJ?  “Roll Over Beethoven” shows how much we’ve changed in the past 50 years.  Letters and postcards were sent to […]

Happy New Year!

No, I’m not a month ahead.  This week’s Marketing Matter focuses on “thinking differently,” and comes from combining thoughts from […]


That’s it! Pretty simple…. but many times, never only once! Thanksgiving is this Thursday, and this is the perfect time […]

An Inbound Marketing System

Hopefully, you’ve been a follower of SchoolAdvancement’s articles, and if so, you know that one of the main themes of […]

RUA Fan?

First things first – the title is pronounced, “Are You a Fan?” About fifteen years ago, I published a Marketing […]

What’s the Difference?

Fundraising, development and advancement.  They’re not just different words for the same activity – even though all three produce revenue […]

Fish Where the Fish Are

(This was the first Marketing Matters article published on SchoolAdvancement.com back in 2004.  That means this site is celebrating 15 […]

Your School’s Target Market and Segment Differentiation

I was hoping to call this article “Whom Do You Serve?” but most schools would answer, “The children.”  But you […]

Connections for 21st Century Marketing

I was going to call this article “Facebook, Snapchat, Instagram, Twitter, LinkedIn and Blogging vs. School Usage By Outside Groups,” […]

Email Marketing

A while back, I published an article which commented on how distraught faith-based school administrators and parents have become since they believe […]