Rethink Your eNewsletter Strategy

15 years ago, the original thought behind this article was to “start” a monthly eNewsletter, rather than typing one, printing […]

How Many Messages Does It Take…

Remember that commercial – “How many licks does it take to get to the Tootsie Roll center of a Tootsie […]

The 100 Child March

Chances are you’ve heard about the Million Man March.  It was an event held on October 16, 1995, where African-American […]

You’re Asking For It!

I was going to call this, “If You’re Not Asking For It, You’re Asking For It,” but I thought that […]

Everything In Moderation – Part 2

I’ve heard from several folks who have responded to the previous Marketing Matters, saying that while they can understand that […]

Change Means More Change

Last week, it was suggested that change must be planned. But change can take three directions (there are always at […]

It’s Time to Start Thinking About Change…

…but not for the school year that’s less than a month away, or, for some areas of the country, that […]

Expect Great Things

Over the past 10 years, I’ve visited hundreds of schools, and keep hearing the same things, which are reinforced by […]

Everything…In Moderation

We’ve all heard this wise adage. It’s usually used to encourage us to curtail excessive behavior – limit the consumption […]

X Marks the Spot? Not Anymore – Y Does!

To whom are you directing your marketing materials?  An article by David Mastovich, who publishes “Light Reading” as part of his […]