Create Urgency with “ONLY”

As you begin to prepare your school for the 19-20 school year, I’m sure there are fears as to whether or […]

Who’s on Your Mailing List?

in this era of anticipated new commercials, changing tag lines, and rebranding as determined by the marketplace, there are still […]

Determining Your School’s Positioning and Branding From Questions Jesus Asked

When Jesus came to the region of Caesarea Philippi, he asked his disciples, “Who do people say the Son of […]

Marketing IS Education IS Evangelization

As I travel and visit different schools, speak with different administrators, and hear from different parents, I believe it’s not […]

What Do You Do First?

This has been quite a week, hasn’t it?  The week we Celebrate Catholic Schools is capped off by Groundhog Day […]

Celebrate Catholic Schools – Part II

Happy Catholic Schools Week 2019! And yes, this article is directed specifically to Catholic schools. Back in 2007, I published […]

May the “Fours” Be With You

For Catholic school administrators who subscribe to this site, you are incredibly busy this week, since next week is Catholic […]

Strategic Budgeting

It’s the middle of January, and you’re frantically preparing for Catholic Schools Week, the pinnacle marketing effort of Catholic schools […]

Re-energize Your School for 2019

As we begin 2019, we know it will be a year of change.  Five years ago, in 2014, new IRS rules […]

What I’ve Learned This Year – 2018

One of my strengths (according to a great book called “Teach With Your Strengths”) is “Learner,” so to continue the […]