The Power of “Only”

How do you talk about your school?  Pick “A” or “B,” and pay particular attention to how the word “only” […]

Say It in Seven Words or Less

It is one of marketing’s cardinal rules… It’s what captures the attention of readers… It’s what all advertising slogans aspire […]

Marketing to Multiple Audiences

About 15 years ago, Katya Andresen, currently the Senior Vice President for Capital One’s Card Customer Experience, published a book […]

The ABCDE’s of Marketing

A number of years ago, I became aware of a tradition at a school in the Archdiocese of Chicago. It […]

Now Your School Needs a Responsive Web Site AND an App!

Ten years ago, an article like this was posted called “Now You Need a Mobile Web Site.”  At that time, […]

Do Not Contact: What the CAN-SPAM Act Means

When this regulation first came out back in 2009, those that began to use email as a form of mass […]

If You Don’t Talk About Yourself…

…other people will!! For the first part of my life, I had a very difficult time talking about myself. When […]

The Five Rules of Marketing

This week’s Marketing Matter touches on my follow-up book to “Retention: A Systems Approach to Growing Enrollment.”  “Marketing: A 12-Step […]

10 Ways to Market Your School Online – #9 and #10

The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]

10 Ways to Market Your School Online – #7 and #8

The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]