Create an Advancement Council

This is more of an “advancement” tip than a marketing tip, but since marketing is part of advancement, and new […]

5 Seconds

In our technology-rich world today, how long do you think you have to present your message before deciding to continue […]

Your School Has a New Address

If you ask marketing professionals what are the top 3 secrets to a successful business, they’ll tell you, “Location, location, […]

Death By Survey

I travel a lot.  In my job with FACTS, I’m on the road three or four days a week for […]

Five Things to Keep in Mind When Designing and Developing Your School’s Web Presences

If you haven’t changed your Web site in 2 or 3 years, it’s probably time to consider doing so.  Why?  […]

It’s Time to Change Your Email Address

What would you rather have – someone’s cell phone number, or their email address? If you wanted to reach them […]

Financial Aid Can Be a Powerful Marketing Tool For Your School

Scripture tells us, “To everything, there is a season, a time for every purpose under the sun” (Ecclesiastes 3:1).  You […]

Who Makes Up Your School’s Target Market, and When Do You Start Marketing to Them?

This Marketing Matter is a little different, in that the answer to the question posed above differs depending on which […]

Make Sure Your Web Site Has Landing Pages That Capture Visitor Information

Some schools I visit STILL ask how important is their Web site.  Let me clear about this.  If you can […]

Five Things To Do During July

This Marketing Matter is being republished with permission from its author, Jodi Dean of Dean School Consulting.  As I read […]