The Dip: Part 1 – The Biggest Mistake They Made In School

You may have attended one of my seminars on marketing. In the past 17 years, I’ve made presentations on marketing […]

Think Outside…and Inside…the Box, Then Do.

At this point in history, the phrase, “Think Outside the Box,” probably sounds trite, since people have been saying it […]

Create Urgency with “ONLY”

As you begin to prepare your school for the 24-25 school year, I’m sure there are fears as to whether […]

Who’s on Your Mailing List?

in this era of anticipated new commercials, changing tag lines, and rebranding as determined by the marketplace, there are still […]

Determining Your School’s Positioning and Branding From Questions Jesus Asked

When Jesus came to the region of Caesarea Philippi, he asked his disciples, “Who do people say the Son of […]

Marketing IS Education IS Evangelization

As I travel and visit different schools, speak with different administrators, and hear from different parents, I believe it’s not […]

What Do You Do First?

This has been quite a week, hasn’t it?  The week we Celebrate Catholic Schools is capped off by Groundhog Day […]

Celebrate Catholic Schools – Part II

Happy Catholic Schools “Week” 2024! And yes, this article is directed specifically to Catholic schools. Back in 2007, I published […]

May the “Fours” Be With You

For Catholic school administrators who subscribe to this site, you are incredibly busy this week, since Catholic Schools Week is […]

Strategic Budgeting

It’s the middle of January, and if you lead a Catholic school, you’re frantically preparing for Catholic Schools Week, the […]