Re-energize Your School for 2019

Re-energize Your School for 2019

As we begin 2019, we know it will be a year of change.  Five years ago, in 2014, new IRS rules kicked in on January 1st which were related to the Affordable Healthcare Act.  While the most recent and most sweeping changes to our nation’s tax code were approved last year, we won’t know their true […]

What I’ve Learned This Year – 2018

What I’ve Learned This Year – 2018

One of my strengths (according to a great book called “Teach With Your Strengths”) is “Learner,” so to continue the tradition I began in 2007, as the last Marketing Matter for 2018, here’s what I’ve learned this year. Since one of my (and SchoolAdvancement’s) mantras is “3 Leads to 4 Leads to 5,” I’ll offer […]

Go Tell It On The Mountain

Go Tell It On The Mountain

Go tell it on the mountain Over the hills and everywhere! I believe in keeping the Marketing Matter of the last week of Advent a simple one. No doubt you’re still making preparations – both externally and internally – for the coming of our Savior. We need to market our schools. We need to tell […]

Come to the Manger

Come to the Manger

Come, come, come to the manger, Children, come to the children’s King; Sing, sing, chorus of angels, Stars of morning, over Bethlehem sing. This traditional Christmas refrain was recorded by Perry Como on his Christmas album “Seasons Greetings From Perry Como.”  I have to hear something sung by him, as well as Andy Williams’ “It’s […]

My Christmas Card to You

My Christmas Card to You

Hopefully, you’re seeing that the Marketing Matters for Advent are titles of Christmas Songs.  And you’re probably saying, “I’ve never heard of that Christmas song before!”  It’s from the 70’s, and was originally sung by The Partridge Family.  It’s not as much of a classic as is Andy Williams singing “It’s the Most Wonderful Time of the […]

Do You Hear What I Hear

Do You Hear What I Hear

This is the first of four Marketing Matters for the season of Advent.  Their intent is to help prepare your school for the next school year, because this year is half over.  More correctly, unless you’re instituting something groundbreaking and different for your school in January, this school year should already be planned out, making […]

Your Web Site – Or, More Correctly, Sites

Your Web Site – Or, More Correctly, Sites

This Marketing Matter is actually a “threefer” – three things in one: an experiment on brain researched as promised several weeks ago, a preview of upcoming Marketing Matters, and, of course, sandwiched between, is this week’s offering. Brain Research Experiment: Ten years ago, it was said that it took nine exposures to a new idea for […]

Now is the Acceptable Time

Now is the Acceptable Time

So many times, we forget to do things; other times, there are circumstances that just get in the way of our ability to do things, such as when your computer crashes and you get it working a week later. But there are just SO many things happening today, and today, faith-based and private school administrators and […]

“Systemicity” – Continued

“Systemicity” – Continued

One of the goals of higher learning is to create new knowledge.  In fact, such a concept is the keystone of 21st Century education.  We have to prepare our children to solve problems that haven’t even been thought of yet with tools that haven’t been created yet.  Think of it as taking the axiom “Necessity […]

Do It Again

Do It Again

I know I promised something on brain research and the sense of smell, but that’ll be next week.  The topic of this week’s Marketing Matter has to be understood so that next week’s makes more sense. One of my favorite Steely Dan songs is “Do It Again.”  It’s one of the few songs I can […]