What I Learned in 2022

A number of years ago, I started the tradition of making the last Marketing Matter of the year a compilation […]


Today’s Marketing Matter is a simple one: “Celebrate!” This year is a unique one since Christmas falls on a Sunday.  […]

Every Four Years

This Marketing Matter comes from Donna Moss, former principal at Cathedral School in Raleigh, North Carolina. It’s a way to […]

The Experience

In an earlier Marketing Matter, “Experience” was listed as one of the four elements (marks, if you will) of the […]

The Little Black Book of Connections

If you read last week’s Marketing Matters article, it was about a book to put on your “Get” list…and then, […]

Teach With Your Strengths To Lead With Your Strengths

Since we’ve just started the season of Advent, you’re probably starting to make your gift list…or at least know that […]

Plan a Year Ahead

Let’s see a show of hands…how many of you still wait until the end of January to begin your marketing […]

Parents Talk With Parents – Part 3

In “Parents Talk With Parents – Part 2,” the proposed title was “Parents Talk With Parents, Kids Talk With Kids, […]

Publics Relations

Before you jump to emailing to say that I’ve spelled “Public Relations” incorrectly, let me say I’ve accomplished two goals.  […]

It’s Not “Who You Know,” But “Who Knows You”

When I was part of a sales leads group back in the early 1990’s, one of the most important segments of our […]