At Least One Social Media Posting Per Day

We’re entering the time of year where most faith-based and private schools are starting two very important processes – the […]

Pictures and Videos for Your School’s Web site

This article’s main purpose isn’t a “How to,” but when I first posted an article similar to this about ten […]

Welcome to Duality

Now that the winter break between the calendar years has ended and the second semester has started, we’ve begun a […]

Remarkable Ideas That Raise Money

You can find so many interesting, as well as remarkable, items on the Internet.  Truthfully, you can find just about […]

10 Pages Every School Web Site Should Have

As we begin a new year, here’s a resolution you NEED to make for your school – “Update/get a new […]

What I’ve Learned This Year: 2020

As has become the tradition, the last Marketing Matter of the year is a compilation of what I’ve learned since […]

3 Questions to Think About During the Christmas Season…OK, 5 Questions

Why 5?  Simply because 3 leads to 4 leads to 5 – and it’s the fifth element that’s necessary to […]

Planning for Catholic and Christian School Celebration Events in 2021

Advent is a season of preparation.  But I will bet you anything that if you lead a Catholic school or a […]

Writing For Email

A number years ago, I subscribed to a service now called Outstand (  to keep in better contact with my […]

7 Essential iZine Groups

After publishing last week’s article about having at least 2 eNewsletter/iZine groups (one for internal constituents and one for external […]