Baby Steps Marketing – Step 1 of 3

If you haven’t started your 2020-2021 school year yet (in terms of the fiscal year, that is), then you’re going […]

Festivals and Parades

With the Fourth of July holiday this coming weekend, this is usually parish festivals season too.  This is the time […]

You Can’t Always Get What You Want

You may recognize the title of this article as a song from The Rolling Stones.  And you may think it […]

The Three “R’s” of a Faith-Based School – and How They Lead to Five “R’s”

We’re all used to the three “R”s of education – and then faith-based schools added the fourth “R” – Religion.  […]

Double Your School’s Enrollment – Part 2

A couple of weeks ago, the Marketing Matters TM article spoke to giving each of your families an assignment for […]

“Learning Curves” Sessions for Parents of Prospective Students

This idea came from a principal at a Catholic school in upstate New York.  While giving her “State of the School” report, […]

Double Your School’s Enrollment

Let’s see a show of hands…how many of you would like to double the enrollment at your school? That would […]

If a Picture Paints a Thousand Words…

How many of you remember those words as the first line of the song “If” by David Gates and Bread?  […]

Stick It

In our pre-Covidian world, this would have been hockey playoff season.  “Stick handling” is one of the key skills that […]

Word of Mouth Marketing – Part 2

You know that the most powerful marketing strategy is Word of Mouth.  Not only is it the most effective, it’s the […]