The NEWS About Your School

This Marketing Matter begins this particular way because of the letters stand for the four directions, North, South, East and […]

How Do You Talk About Your School’s Tuition

One of the concerns I hear from principals and business managers in just about every school I visit is that […]

Picture Your School

If you’ve been a frequent visitor to, I hope you’ve read some of the Marketing Matters articles which speak […]

Rethink Your eNewsletter Strategy

15 years ago, the original thought behind this article was to “start” a monthly eNewsletter, rather than typing one, printing […]

How Many Messages Does It Take…

Remember that commercial – “How many licks does it take to get to the Tootsie Roll center of a Tootsie […]

The 100 Child March

Chances are you’ve heard about the Million Man March.  It was an event held on October 16, 1995, where African-American […]

You’re Asking For It!

I was going to call this, “If You’re Not Asking For It, You’re Asking For It,” but I thought that […]

Everything In Moderation – Part 2

I’ve heard from several folks who have responded to the previous Marketing Matters, saying that while they can understand that […]

Change Means More Change

Last week, it was suggested that change must be planned. But change can take three directions (there are always at […]

It’s Time to Start Thinking About Change…

…but not for the school year that’s less than a month away, or, for some areas of the country, that […]