In our technology-rich world today, how long do you think you have to present your message before someone reading it […]

If you ask marketing professionals what are the top 3 secrets to a successful business, they’ll tell you, “Location, location, […]

I travel a lot. In my job with FACTS, prior to the pandemic, I was on the road three or […]

If you haven’t changed your Web site in 2 or 3 years, it’s probably time to consider doing so.  Why?  […]

What would you rather have – someone’s cell phone number, or their email address? If you wanted to reach them […]

Scripture tells us, “To everything, there is a season, a time for every purpose under the sun” (Ecclesiastes 3:1). You […]

This Marketing Matter is a little different, in that the answer to the question posed above differs depending on which […]

Even though most school leaders know the importance of a Web site today, schools I visit STILL ask how important […]

This Marketing Matter is being republished with permission from its author, Jodi Dean of Dean School Consulting (from 2011 to […]

I’ll admit this is a provocative title, but a more “disruptive” one would be, “Who Reads Your School’s Newsletter?”  The […]