Creativity = Connecting Two Unconnected Ideas

A new year means new possibilities, and new possibilities require new ideas.  Ten years ago, headlines in USA Today (January […]

Don’t Knock the Competition

The adage is different in every business…. don’t roll anyone under the bus…live by the book, die by the book…but […]

What I’ve Learned This Year: 2019

As has become the tradition, the last Marketing Matter of the year is a compilation of what I’ve learned since […]

“It’s How Much? You’ve Got To Be Kidding!”

If you’ve been shopping for holiday gifts this year, no doubt you’ve found some fantastic bargains, and then somehow, you […]

What Are You Doing Christmas Eve?

Even though the real song title is “What Are You Doing New Year’s Eve?” perhaps it’s time to take a […]

I’m Gonna Write a Little Letter, Gonna Mail It To My Local…

DJ?  “Roll Over Beethoven” shows how much we’ve changed in the past 50 years.  Letters and postcards were sent to […]

Happy New Year!

No, I’m not a month ahead.  This week’s Marketing Matter focuses on “thinking differently,” and comes from combining thoughts from […]


That’s it! Pretty simple…. but many times, never only once! Thanksgiving is this Thursday, and this is the perfect time […]

An Inbound Marketing System

Hopefully, you’ve been a follower of SchoolAdvancement’s articles, and if so, you know that one of the main themes of […]

RUA Fan?

First things first – the title is pronounced, “Are You a Fan?” About fifteen years ago, I published a Marketing […]