Redundant…or Reinforcement

For some, another school year has already come and gone.  For others, the school year is almost at an end.  […]

Smiling & Engaged Children, or Buildings & Empty Classrooms

The song “Empty Chairs at Empty Tables” from “Les Miserables” has one of the most powerful lyrics of hopelessness ever penned, complete […]

Summer Vacation – An Oxymoron

Remember those days when people joked about the three best reasons to be a teacher were June, July and August? […]

Teach Your Parents Well

Remember the song from Crosby, Stills, Nash and Young, “Teach Your Children Well”? And, no doubt, your school does. But […]

The Power of “Only”

How do you talk about your school?  Pick “A” or “B,” and pay particular attention to how the word “only” […]

Say It in Seven Words or Less

It is one of marketing’s cardinal rules… It’s what captures the attention of readers… It’s what all advertising slogans aspire […]

Marketing to Multiple Audiences

About 15 years ago, Katya Andresen, currently the Senior Vice President for Capital One’s Card Customer Experience, published a book […]

The ABCDE’s of Marketing

A number of years ago, I became aware of a tradition at a school in the Archdiocese of Chicago. It […]

Now Your School Needs a Responsive Web Site AND an App!

Ten years ago, an article like this was posted called “Now You Need a Mobile Web Site.”  At that time, […]

Do Not Contact: What the CAN-SPAM Act Means

When this regulation first came out back in 2009, those that began to use email as a form of mass […]