To whom are you directing your marketing materials?  An article by David Mastovich, who publishes “Light Reading” as part of his […]

This week’s “Marketing Matter” comes from an initiative set forth by a school in Western Pennsylvania. The principal set up […]

Fifteen years ago, I posted a Marketing Matter article called “Cell Phones Keep You in Contact.” Back then (in the […]

A while back in a newsletter from the NonProfit Times, the lead article headline stated, “Mail versus Online: It’s Lifestyle, […]

Remember the old Yellow Pages jingle? (‘Let your fingers do the walking through the Yellow Pages.”) Fast forward to today, […]

For most of the nation, “School’s Out!” Time to take a well-deserved break from all the hard work and the […]

As summer gets underway, here’s something to think about to grow your enrollment. Actually, many schools do this already – […]

Memorial Day has taken on a renewed meaning since our nation has been constantly engaged in military operations in the […]

Let me begin by saying that BOTH perspectives are important in a Catholic, Christian, or any-faith based school. However, since […]

This is the second of four Marketing Matters that speak to several juxtapositions that our school administrators, board members and […]