Most of Your Constituents Could Get an “F” in Reading
I’ll admit this is a provocative title, but a more “disruptive” one would be, “Who Reads Your School’s Newsletter?” The […]
Radio Advertising, and The Best Placement For Your School’s Commercials
I need to credit Shalom Christian Academy in Chambersburg, PA with this excellent suggestion. But, like all excellent ideas, it […]
Is Your School a “Family,” or a “Community” of Learners?
When I started working with Catholic schools, many of them saw marketing as advertising, and wondered where they should spend […]
The Next School Year Begins Today
The 2024-2025 school year starts today. Sure, I know that the 2023-2024 school year is still in session for many […]
Is Your School a School, an Academy, or an Institute?
And do you know the difference between the terms? After all, the Chinese proverb states, “The beginning of wisdom is […]
Where Two or Three Are Gathered…
The opening line to “By My Side” from the musical “Godspell” states, “Where are you going? Can you take me […]
“I’m In! R U?”
May is usually the time when there is much concern over “What’s going to happen next year,” with questions like: […]
Remember Your Audience
On May 2, 2009, Children’s Hospital of Pittsburgh of UPMC moved into a brand new hospital – that doesn’t look […]
Budgeting to Include the Poor
In 2009, my daughter completed a 10 month internship with the Marianist Family Retreat Center at Cape May Point, NJ, […]
20 or More Exposures
Let’s say you’ve decided to go workout at the local gym. You pick up one of the free weights in […]