Death By Survey
I travel a lot. In my job with FACTS, prior to the pandemic, I was on the road three or […]
Five Things to Keep in Mind When Designing and Developing Your School’s Web Presences
If you haven’t changed your Web site in 2 or 3 years, it’s probably time to consider doing so. Why? […]
It’s Time to Change Your Email Address
What would you rather have – someone’s cell phone number, or their email address? If you wanted to reach them […]
Financial Aid Can Be a Powerful Marketing Tool For Your School
Scripture tells us, “To everything, there is a season, a time for every purpose under the sun” (Ecclesiastes 3:1). You […]
Who Makes Up Your School’s Target Market, and When Do You Start Marketing to Them?
This Marketing Matter is a little different, in that the answer to the question posed above differs depending on which […]
Make Sure Your Web Site Has Landing Pages That Capture Visitor Information
Even though most school leaders know the importance of a Web site today, schools I visit STILL ask how important […]
Five Things To Do During July
This Marketing Matter is being republished with permission from its author, Jodi Dean of Dean School Consulting (from 2011 to […]
Most of Your Constituents Could Get an “F” in Reading
I’ll admit this is a provocative title, but a more “disruptive” one would be, “Who Reads Your School’s Newsletter?” The […]
Radio Advertising, and The Best Placement For Your School’s Commercials
I need to credit Shalom Christian Academy in Chambersburg, PA with this excellent suggestion. But, like all excellent ideas, it […]
Is Your School a “Family,” or a “Community” of Learners?
When I started working with Catholic schools, many of them saw marketing as advertising, and wondered where they should spend […]