March: Build Cohorts

March: Build Cohorts

After reading the title of this article, you may be thinking, “What’s a cohort?” According to Wikipedia, “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span.”  It’s an appropriate definition to describe a “class” of students, such as “The class of ’78.”  […]

February: Your School Needs an Enrollment Tracking Tool

February: Your School Needs an Enrollment Tracking Tool

People play differently when they’re keeping score. – Stephen R. Covey. Back in September, the Enrollment Essentials article was titled “Your School Needs a Funnel System” which described the “Enrollment Funnel.” Just as sales professionals use a “Funnel” tool to show where potential customers are within the stages of their sales process (lead, prospect, interview, […]