What I’ve Learned This Year – 2018

One of my strengths (according to a great book called “Teach With Your Strengths”) is “Learner,” so to continue the […]

The Half-Way Point

Happy New Year (a couple of days early)! If you’re the administrator of a faith-based school, you actually have 3 […]

Go Tell It On The Mountain

Go tell it on the mountain Over the hills and everywhere! I believe in keeping the Marketing Matter of the […]


For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken […]

December: Customers Will Pay for Great “Experiences”

I love visiting with schools, and participating in some lively discussions about how the rising cost of tuition has affected […]

Come to the Manger

Come, come, come to the manger, Children, come to the children’s King; Sing, sing, chorus of angels, Stars of morning, […]

December: Talk About Your School’s Tuition Differently Than You Currently Do

Here’s a typical phone conversation at any faith-based or private school.  Perhaps you’ve had it happen at yours: “Thank you […]

NOW Is the Acceptable Time

Last week I promised to show how marketing, enrollment, retention and asset management and development become especially important as schools […]

My Christmas Card to You

Hopefully, you’re seeing that the Marketing Matters for Advent are titles of Christmas Songs.  And you’re probably saying, “I’ve never […]

Five Obstacles Schools Must Overcome To Succeed Today

A few summers ago, I read “The Challenger Sale,” by Matthew Dixon and Brent Adamson.  It’s based on the premise […]