What I’ve Learned This Year: 2020
As has become the tradition, the last Marketing Matter of the year is a compilation of what I’ve learned since […]
3 Questions to Think About During the Christmas Season…OK, 5 Questions
Why 5? Simply because 3 leads to 4 leads to 5 – and it’s the fifth element that’s necessary to […]
Planning for Catholic and Christian School Celebration Events in 2021
Advent is a season of preparation. But I will bet you anything that if you lead a Catholic school or a […]
The 5 Why’s – Determining the Root Cause
If you’ve been a visitor to SchoolAdvancement, you’ll know that according to systems thinking pioneer Peter Senge, a complete system […]
Writing For Email
A number years ago, I subscribed to a service now called Outstand (http://www.outstand.com) to keep in better contact with my […]
7 Essential iZine Groups
After publishing last week’s article about having at least 2 eNewsletter/iZine groups (one for internal constituents and one for external […]
Your School’s Electronic Communication Update
About 10 years ago, this article was titled, “Does Your School Have a eNewsletter?” About 5 years ago, it was […]
The Goal of Marketing is NOT to Increase Enrollment
It’s my hope that when you read the title of this Marketing Matters column, you’ve said, “What? Then what is […]
5 Tips for a Successful Fundraising Event Invitation
I ran across this article from the Andrea Brody Design Network. In it, Andrea says that she attended a Webinar […]
Put the System in Place
One of the presentations I’ve given to schools and groups of school administrators over the past few years was titled […]