Word of Mouth Marketing

The “professional football championship game” is on the horizon! Everyone knows the name of the event, but since that name’s […]

Retaining Students: The First Step to Growing Enrollment

From the title of this article, you may think it strange as to why enrollment and retention are separated as […]

January: Charge Tuition Over Nine Months…NOT Ten

Almost every school I visit offers parents a standard monthly tuition payment plan that spans 10 months.  When I ask […]

Things We Knew Are New For Others

We hear so many things over and over again that some of them become ingrained in our minds – which […]

January: Families Apply for Financial Aid With Application for Admission

After reading the title of this article, you may be saying to yourself, “Nope, we don’t do that. Anybody can […]

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that […]

5 Reasons Why Every Elementary School Needs a Full-Time Advancement Director

You know the conversations that start out, “I have good news, and I have bad news,” and then the speaker […]

Where Are You Going?

The opening line to “By My Side” from the musical “Godspell” is a phrase that comes to mind at the […]

Budget Creation For the 22-23 School Year Is Just Around the Corner

With the winter break between the calendar years in the history books, it’s time to get cracking on your school’s […]

January: It’s Time to Change Because Times (and Your Audiences) Have Changed

As we celebrate Catholic schools this month, and Catholic and Christian schools begin their enrollment processes for the coming school […]