Articles

You Don’t Get It Because You Don’t Get It

Sounds like something Yogi Berra would say, doesn’t it? This is probably one of the harshest titles on this site, […]

Retain Families By Assigning Them a Mentor Family

Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration […]

May: Balance Your Tuition’s Cost and Market Bases

Market Bases?  Tuition’s Cost?  What do those phrases mean? We use lots of phrases in school leadership today which we […]

Marketing IS Education

As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]

May: Open House Means Open House – and Now, That Means Videos

Please Note:  This article may not be appropriate for actions to be taken right now during the COVID-19 pandemic, but […]

Keep Score. Then Analyze It.

In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re […]

Some Thoughts From Matthew Kelly, Author of “The Rhythm of Life,” “Building Better Families,” and “The Dream Manager”

When I saw that Matthew Kelly was coming to speak as a part of the Day for Catholic Men in […]

The Marketing Origin

As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]

Pay It Forward

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a […]

May: Increasing Potential Donor Engagement

In last month’s article, I promised to focus on increasing potential donor engagement.   Since schools end their fiscal year at […]