Articles

DOUBLE Your School’s Enrollment

This week’s article spotlighting enrollment rounds out another quintet of the five aspects of advancement.  Even though many schools have […]

March: Collect Your School’s Tuition and Fee Revenue on One Platform

I like looking up quotations on the Internet, just to see to whom they’re attributed.  Both Benjamin Franklin and Charles […]

It’s Not Even “Who Knows You”

Last year, I posted a Marketing Matter that stated “It’s not who you know, but who knows you.”  Sales guru […]

The 5 M’s of Development Success

Development is a long-term approach to sustainable revenues brought about by the effective engagement of individuals in the mission of […]

March: Build Cohorts

After reading the title of this article, you may be thinking, “What’s a cohort?” According to Wikipedia, “In statistics and […]

March: Everybody Fundraises – If You Want to Be Distinctive, You Must Advance Toward Development

Last month’s article described the differences between fundraising and development. While fundraising (candy sales, car washes, sales of products, etc.) […]

Demonstrating Faith Identity

In 2008, I was privileged to be a presenter at the National Catholic Education Association (NCEA) Convocation in Indianapolis, Indiana, […]

United, We Stand

When I worked for a Diocesan Office for Catholic Schools, we developed an “internal slogan” for our first attempt at […]

The Times They Are a Changin’

If you remember Bob Dylan’s famous anthem, “The Times They Are a Changin’,” take a look at his photo when […]

The Lesson of the Transfiguration – Part 2

In this Sunday’s Gospel for the Second Sunday of Lent,  Jesus takes Peter, John and James up a mountain where […]