August: Why Development is Like the Stock Market
As we’ve seen in the past few years, the stock market can be at its all-time high on a particular […]
Articles
Good to Great Revisited
Remember the book, “Good To Great” by Jim Collins, which was published in 2001? The complete title is, “Good to […]
The Advancement Director’s Schedule
In light of the articles on Advancement over the past couple of weeks, I thought this would be a good […]
Enroll, Apply, Register – It’s All the Same, Right?
I guess I could just say, “Nope,” and leave it at that, since there are distinct differences between all three […]
HOW Do I Do the Things I Need To Do?
As promised, this week’s installment speaks to another aspect of the “how” to handle Advancement. While last week’s article outlined […]
Baby Steps Marketing: Step 3 of 3
Last week’s Marketing Matters article outlined a four-step program to begin a relationship with parents of newly Baptized children in the […]
July: Market Your School’s Hourly Rate
There are two ways most schools post their tuition on their respective Web sites, and frankly, both ways can turn […]
One Day at a Time
This article is geared to those folks who have the responsibility of “doing it all,” and do not work for […]
July: Let ‘Em In
Sir Paul McCartney performed in concert in Los Angeles last year in July on the last night of his tour, […]
Baby Steps Marketing: Step 2 of 3
In last week’s Marketing Matter, it was stated that this is the year to start a Pre-K program if you […]