August: Why Development is Like the Stock Market

As we’ve seen in the past few years, the stock market can be at its all-time high on a particular […]

Good to Great Revisited

Remember the book, “Good To Great” by Jim Collins, which was published in 2001?  The complete title is, “Good to […]

The Advancement Director’s Schedule

In light of the articles on Advancement over the past couple of weeks, I thought this would be a good […]

Enroll, Apply, Register – It’s All the Same, Right?

I guess I could just say, “Nope,” and leave it at that, since there are distinct differences between all three […]

HOW Do I Do the Things I Need To Do?

As promised, this week’s installment speaks to another aspect of the “how” to handle Advancement. While last week’s article outlined […]

Baby Steps Marketing: Step 3 of 3

Last week’s Marketing Matters article outlined a four-step program to begin a relationship with parents of newly Baptized children in the […]

July: Market Your School’s Hourly Rate

There are two ways most schools post their tuition on their respective Web sites, and frankly, both ways can turn […]

One Day at a Time

This article is geared to those folks who have the responsibility of “doing it all,” and do not work for […]

July: Let ‘Em In

Sir Paul McCartney performed in concert in Los Angeles last year in July on the last night of his tour, […]

Baby Steps Marketing: Step 2 of 3

In last week’s Marketing Matter, it was stated that this is the year to start a Pre-K program if you […]