Articles

If You Don’t Talk About Yourself…

…other people will!! For the first part of my life, I had a very difficult time talking about myself. When […]

Three Kinds of Thinking Essential to 21st Century Learning

When you engage in metacognition, or, think about thinking, there are many systems that can be encountered.  Of course, cognition […]

Your School is a Community – NOT a Group of Individuals

The decision to enroll a child in your school is an emotional one.  Logically, school administrators know it is the […]

April: You Must Ask For Gifts (Which May Upset Others That Do Likewise)

Perhaps your school has started a development core team, and the members have networked with other schools to find out […]

The Five Rules of Marketing

This week’s Marketing Matter touches on my follow-up book to “Retention: A Systems Approach to Growing Enrollment.”  “Marketing: A 12-Step […]

Lord, Give Me a Sign

If you’ve been a frequent visitor to this Web site, you know that each week’s Advancementality article focuses on one […]

10 Ways to Market Your School Online – #9 and #10

The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

While last week’s entry was aimed at Asset Management (one of the five aspects of Advancement), this one deals with […]

10 Ways to Market Your School Online – #7 and #8

The inspiration for these Marketing Matters comes from an article that was available several years ago at NewMediaCampaigns.com titled “10 […]

March: Collect Your School’s Tuition and Fee Revenue on One Platform

I like looking up quotations on the Internet, just to see to whom they’re attributed.  Both Benjamin Franklin and Charles […]