Articles

Word of Mouth Marketing – Part 2

You know that the most powerful marketing strategy is Word of Mouth.  Not only is it the most effective, it’s the […]

Pay It Forward

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a […]

The 5 Why’s – Determining the Root Cause

If you’ve been a visitor to SchoolAdvancement.com, you’ll know that according to systems thinking pioneer Peter Senge, a complete system […]

Be Mindful of Implementing “Collections” Procedures at Your School

There is a Chinese proverb that says, “The beginning of wisdom is to call things by their right names.” During […]

Mission, Vision and Case: Three Statements For You to Review

I’ve spoken with some schools that have said the past few Marketing Matters have been a bit bolder than they […]

The Connectedness of Advancement and the Resultant Vortex

Sounds like the title of a Dave Matthews Band album, doesn’t it?  (The Resultant Vortex would be a great name […]

Your School: A System of Systems

Let’s apply some systems thinking to your school, and begin in the classroom, where we learn the importance of “3” […]

April: The Importance of Offering Parents Customized Payment Plans

Remember when “swiping” was a bad thing? 20+ years ago, if someone swiped a card, that meant someone didn’t pay […]

Change…or Die! Part Two

Since the article “Change or Die” was the cover story of FAST COMPANY Magazine twenty years ago, perhaps we should […]

If I Had a Million Dollars (If I Had a Million Dollars)

Remember that song from the group who called themselves Barenaked Ladies? Every time I hear someone mention “a million dollars,” […]