You Don’t Get It Because You Don’t Get It
Sounds like something Yogi Berra would say, doesn’t it? This is probably one of the harshest titles on this site, […]
Articles
Retain Families By Assigning Them a Mentor Family
Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration […]
May: Balance Your Tuition’s Cost and Market Bases
Market Bases? Tuition’s Cost? What do those phrases mean? We use lots of phrases in school leadership today which we […]
Marketing IS Education
As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]
May: Open House Means Open House – and Now, That Means Videos
Please Note: This article may not be appropriate for actions to be taken right now during the COVID-19 pandemic, but […]
Keep Score. Then Analyze It.
In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re […]
Some Thoughts From Matthew Kelly, Author of “The Rhythm of Life,” “Building Better Families,” and “The Dream Manager”
When I saw that Matthew Kelly was coming to speak as a part of the Day for Catholic Men in […]
The Marketing Origin
As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]
Pay It Forward
Let’s start another round of the five items that comprise Advancement so you can continue to work on each a […]
May: Increasing Potential Donor Engagement
In last month’s article, I promised to focus on increasing potential donor engagement. Since schools end their fiscal year at […]