Word of Mouth Marketing – Part 2
You know that the most powerful marketing strategy is Word of Mouth. Not only is it the most effective, it’s the […]
Articles
Pay It Forward
Let’s start another round of the five items that comprise Advancement so you can continue to work on each a […]
The 5 Why’s – Determining the Root Cause
If you’ve been a visitor to SchoolAdvancement.com, you’ll know that according to systems thinking pioneer Peter Senge, a complete system […]
Be Mindful of Implementing “Collections” Procedures at Your School
There is a Chinese proverb that says, “The beginning of wisdom is to call things by their right names.” During […]
Mission, Vision and Case: Three Statements For You to Review
I’ve spoken with some schools that have said the past few Marketing Matters have been a bit bolder than they […]
The Connectedness of Advancement and the Resultant Vortex
Sounds like the title of a Dave Matthews Band album, doesn’t it? (The Resultant Vortex would be a great name […]
Your School: A System of Systems
Let’s apply some systems thinking to your school, and begin in the classroom, where we learn the importance of “3” […]
April: The Importance of Offering Parents Customized Payment Plans
Remember when “swiping” was a bad thing? 20+ years ago, if someone swiped a card, that meant someone didn’t pay […]
Change…or Die! Part Two
Since the article “Change or Die” was the cover story of FAST COMPANY Magazine twenty years ago, perhaps we should […]
If I Had a Million Dollars (If I Had a Million Dollars)
Remember that song from the group who called themselves Barenaked Ladies? Every time I hear someone mention “a million dollars,” […]