Articles

February: Build Financial Aid and Endowment Funds Into Your School’s Budget

This is the time of the year when schools across the country are preparing, reviewing, and, perhaps, finalizing budgets for […]

Feeling Overwhelmed?

February is seen by the rest of the world as the last full month of Winter.  Ten years ago (2015), […]

Time to Focus on Asset Management

It seems to me that many folks get depressed in February for several reasons. Even though Valentine’s Day makes us […]

Five Obstacles Schools Must Overcome To Succeed Today

A number of summers ago, I read “The Challenger Sale,” by Matthew Dixon and Brent Adamson.  It’s based on the […]

February: Your School Needs an Enrollment Tracking Tool

People play differently when they’re keeping score. – Stephen R. Covey. Back in September, the Enrollment Essentials article was titled […]

Think Fast!

Even though some communities of our country are experiencing a tremendous cold wave, this has been a time of celebration!  […]

Hang It Up

Since it’s time to start the “cycle” of the elements of Advancement once again, let’s start with Marketing. “Hang It […]

Are There Really Six Secrets of Change?

I’m not much of a reader of books – unless they’re “business” oriented.  Books I currently have on my shelf […]

February: The Difference Between Fundraising and Development

There are two ways of raising money to support your tuition-charging school. The first is development, which is the most […]

Marketing is a “Medium-Term” Strategy

Many schools have begun to realize that there are two things a school must do to ensure a long-term viability […]