Retain Families By Assigning Them a Mentor Family

Retain Families By Assigning Them a Mentor Family

Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration fee, and then their child doesn’t show up for the first day of school. How can you ensure those families maintain enthusiasm for your school over the summer? Moreover, how do you keep families currently […]

Keep Score.  Then Analyze It.

Keep Score. Then Analyze It.

In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re keeping score.” Think about it!  A volleyball game is pure fun if the score doesn’t matter. But when players are keeping score, set-up strategies develop, rotations are changed for maximum effectiveness, and teammates support one […]

Pay It Forward

Pay It Forward

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a little at a time. As someone once said, “Inch by inch, everything’s a cinch.” It also helps to recall that you can’t do everything (as in everything perfectly and completely) at once when venturing into Advancement.  […]

The Connectedness of Advancement and the Resultant Vortex

The Connectedness of Advancement and the Resultant Vortex

Sounds like the title of a Dave Matthews Band album, doesn’t it?  (You know, The Resultant Vortex would be a great name for a band!) Before we get into another round of the five aspects of advancement, let’s take a break to review. If you’ve been a visitor or subscriber to this site, you’ve come […]

If I Had a Million Dollars (If I Had a Million Dollars)

If I Had a Million Dollars (If I Had a Million Dollars)

Remember that song from the group who called themselves the Barenaked Ladies? Every time I hear someone mention “a million dollars,” the song runs through my mind. So, realizing this week’s installment focuses on Development to round out another series of the five DREAM elements (soon to become the ARMED elements) involved in Advancement, let’s […]

Your School is a Community – NOT a Group of Individuals

Your School is a Community – NOT a Group of Individuals

The decision to enroll a child in your school is an emotional one. Logically, school administrators know it is the right decision – but the only way that parents will realize it is by coming to that realization themselves. This is where service and direction are related – getting parents excited about the direction the […]

Lord, Give Me a Sign

Lord, Give Me a Sign

If you’ve been a frequent visitor to this Web site, you know that each week’s Advancementality article focuses on one of the five areas of advancement before the cycle begins again. Two weeks ago it was asset management, as we spoke about converting to a need-based aid/cost-based tuition model (which I like to call a […]

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

While last week’s entry was aimed at Asset Management (one of the five aspects of Advancement), this one deals with Enrollment, since it is step one of the implementation of a need-based aid/cost-based tuition model of financing a school.  Personally, I had begun calling it “Growth-based tuition,” but I’ve rethought that title.  Since the natural […]

Changing to a Need-Based Aid/Cost-Based Tuition Structure

Changing to a Need-Based Aid/Cost-Based Tuition Structure

A number of years ago, I adopted a motto: “Nothing is easy; nothing is free.” In Latin – “Nil facile est; nil gratuit est.”  If something was easy, everyone would do it; and, as evidenced by constant concerns about new economic woes, every change has a price to it.  So, when someone asks about converting to […]

DOUBLE Your School’s Enrollment

DOUBLE Your School’s Enrollment

This week’s article spotlighting enrollment rounds out another quintet of the five aspects of advancement.  A few years ago, I had a conversation with a new managing director of stewardship and development for a Diocese, and shared some information about what I found successful in growing development revenue as well as increasing enrollment in schools.  […]

The 5 M’s of Development Success

The 5 M’s of Development Success

Development is a long-term approach to sustainable revenues brought about by the effective engagement of individuals in the vision of your organization’s mission. That’s not a book definition, but everyone involved in development has their own definition of what it is.  I like this definition because it touches on three important aspects – vision, engagement, […]

United, We Stand

United, We Stand

When I worked for a Diocesan Office for Catholic Schools, we developed an “internal slogan” that was our first attempt at internal marketing (as opposed to the usual slogan/tag line for promoting our schools to external constituents).  It was “Together, We Move Forward.” We have to move forward – after all, it’s called “Advancement.” Going back […]

Time to Focus on Asset Management

Time to Focus on Asset Management

It seems to me that many folks get depressed in February, possibly for three reasons. Even though Valentine’s Day makes us feel warm and loved halfway through the month, the cold, snowy winter has something to do with it.  Even if it’s not snowing and its raining, it’s still cold rain…the kind that goes right […]

Hang It Up

Hang It Up

Since it’s time to start the “cycle” of the elements of Advancement once again, let’s start with Marketing. “Hang It Up” doesn’t mean it’s time to give up (although I continue to hear stories of incredible anxiety).  Several years ago, I bought a plaque that says “I Will Not Worry,” with the Scripture reference in […]

Everything in Moderation

Everything in Moderation

Now that the first round of all five elements of Advancement (Development, Retention, Enrollment, Asset Management and Marketing) have been addressed, let’s review before beginning the next round.  Remember, all five elements need to be addressed (or, at least, kept in mind) since each have an effect on each other. In a previous article, I […]

Developing a Development Mindset

Developing a Development Mindset

As we move forward through the second half of the school year, a thought regarding one of the 5 elements of Advancement will be posted each week. By the way, the evolution of SchoolAdvancement is underway.  Three new sites are being developed under an umbrella site.  We’ll see where this goes, guided by an unseen […]

Catholic Schools “Week”

Catholic Schools “Week”

Catholic schools across the country are making final preparations for their celebrations of Catholic Schools Week. When it comes to marketing, Catholic Schools Week is seen as a “pinnacle” event, with open houses, community activities, “Thank You” lunches, Good Neighbor breakfasts, Grandparent days and pulpit talks at Mass extolling the virtues of the Catholic school’s ability to […]

Retaining Students: The First Step to Growing Enrollment

Retaining Students: The First Step to Growing Enrollment

From the title of this article, you may think it strange as to why enrollment and retention are separated as two different processes.  Frankly, when I tell schools that these are two different processes, they look at me like I have three heads. What most people do is lump enrollment of new students together with […]

Registration vs. Application

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that aspect until all other aspects have been covered. Last week, we took a look at asset management relative to budget creation. This week, a look at enrollment. To follow the pattern, next week’s entry will […]

Budget Creation For 18-19 Is Just Around the Corner

Budget Creation For 18-19 Is Just Around the Corner

If you haven’t started working on your school’s budget for the 18-19 school year, you will very soon. For the past few years, some schools have experienced higher enrollment than the previous year, with many schools experiencing increased growth in their Kindergarten applications and acceptances. How can this be, because schools continue to lament the fact […]

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