Retaining Students: The First Step to Growing Enrollment

Retaining Students: The First Step to Growing Enrollment

From the title of this article, you may think it strange as to why enrollment and retention are separated as two different processes.  Frankly, when I tell schools that these are two different processes, they look at me like I have three heads. What most people do is lump enrollment of new students together with […]

Registration vs. Application

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that aspect until all other aspects have been covered. Last week, we took a look at asset management relative to budget creation. This week, a look at enrollment. To follow the pattern, next week’s entry will […]

Budget Creation For 18-19 Is Just Around the Corner

Budget Creation For 18-19 Is Just Around the Corner

If you haven’t started working on your school’s budget for the 18-19 school year, you will very soon. For the past few years, some schools have experienced higher enrollment than the previous year, with many schools experiencing increased growth in their Kindergarten applications and acceptances. How can this be, because schools continue to lament the fact […]

The Half-Way Point

The Half-Way Point

Happy New Year! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to prepare for and celebrate – the calendar, the start of your school’s faith tradition’s calendar (such as Advent or Rosh Hashanah), and the start of the new fiscal year for your school.  It’s quite appropriate […]

Energize!

Energize!

For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken – in the transporter room. Wouldn’t it be cool to have that kind of technology available today? We have the flip “communicator” technology already – we just call them cell phones, and most of them […]

NOW Is the Acceptable Time

NOW Is the Acceptable Time

Last week, I promised to show how marketing, enrollment, retention and asset management and development become especially important as schools begin to think about preparing for the coming school year. All five aspects of advancement can have an effect on enrollment at this time of the year.  Not the enrollment for this current school year…but […]

The Old Woman and Her Pig

The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 10 years.) Since we’ll soon be singing some Old English tunes to celebrate the Christmas season, like “Greensleeves/What Child is This” and “The 12 Days of Christmas,” today’s entry is an Old English tale to explain the […]

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

You Have to Spend Money to Make Money…But Where Do You Get the Money to Spend?

About a decade or so ago, I adopted a personal motto, and in the spirit of most tag lines of educational institutions, I’ve translated it into Latin as best as I can: Nil facile est; nil gratuit est (which means, “Nothing is easy; nothing is free”). What most schools want to do from a “business […]

Baby Steps Marketing

Baby Steps Marketing

Seven years ago at this time, experts said the economy was starting to “turn around.” Six years ago, they said that the recovery will take a very long time, events in Greece and Europe affected our stock market, military actions in Afghanistan continued, provisions of the Affordable Health Care Act started to kick in, and unemployment […]

Events: Are They Really Worth It?

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  Even though you think you may be planning the same lessons from year to year, the dynamics of your classroom change with each year.  If the classes you teach have different students in them, then your […]

Financial Aid and Your School’s Tuition Model

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it cost,” asks the parent who calls the local Catholic school. The school gives a yearly figure. “Well, our tuition is $4,000 per student, but that doesn’t include…” <click><buzzzzzzz> The conversation stops there because the interested […]

Surveying Your School’s Parents About “The Experience” of “Their” School

Surveying Your School’s Parents About “The Experience” of “Their” School

Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should I say, parent retention. Remember that the first step to building enrollment is keeping the students you have. While I have not been able to find scholarly research on this piece of data, anecdotal examples […]

“But Parents With Young Children Aren’t Moving In To My Community”

“But Parents With Young Children Aren’t Moving In To My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of a company, service or product?  How many times have we heard that all those changes are detrimental to our schools’ survival?  Here’s a newsflash – EVERYTHING changes. If nothing changed, we would become stagnant, and […]

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Publication and Placement of Your School’s “Remarkable”/”Distinctive” Qualities

Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) in the local newspaper and 2) in the yellow pages, that would be incorrect.  In fact, a meme I once saw suggested a new advertising slogan for the Yellow Pages: “Throw This Away.” Although advertising […]

Prepare Your School’s Marketing Materials

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds of parents of prospective students, remember that they must be truly remarkable traits about your school. There are private Christian and Catholic schools which still believe that because they espouse Gospel values that they are […]

Enrollment Planning

Enrollment Planning

You still have time to discern three to five things that make your school a remarkable place to be.  In fact, let’s go one step further than remarkable.  After all, what you think may be remarkable may be the same thing that a school 3 or 4 miles away considers to be remarkable about their […]

Have You Determined What Makes Your School “Remarkable?”

Have You Determined What Makes Your School “Remarkable?”

The school year is in full swing!  September was the month for parent nights so they could visit your school and see what their kids may be experiencing, the first parent-teacher organization meeting, and and getting to know more about those new families who have become part of your school community!  You may still be […]

What Makes Your School “Remarkable?”

What Makes Your School “Remarkable?”

Now that you know what your school’s strengths are, the next step is marketing them to the community. While that may sound simple, that can be a very difficult statement to fully comprehend. There are five things that must be considered: 1) There are at least several (and sometimes many) communities within your local community, and […]

Lead With Your Strengths…Or, More Correctly, Lead TO Your Strengths

Lead With Your Strengths…Or, More Correctly, Lead TO Your Strengths

Now that you’re aware of your school’s strengths, opportunities, weaknesses and threats and have reviewed your strengths again, it’s time to pick a direction. It’s important to note that just because you’ve defined opportunities, weaknesses, threats and strengths in that order doesn’t mean you need to work on them in the same order. Realizing that […]

Refine Your School’s SOWTS Analysis

Refine Your School’s SOWTS Analysis

Last week, I mentioned the importance of having an SWOT or TOWS analysis, and encouraged you to conduct one as an OWTS process. Not only for your school, but for yourself as well. To review, these letters stand for Opportunities, Weaknesses, Threats and Strengths.  Perhaps start with defining your Strengths, making it a SOWTS analysis, […]