One Day at a Time

One Day at a Time

This article is geared to those folks who have the responsibility of “doing it all,” and do not work for a school where there is a Development Director, a Marketing Director, an Admissions Director, a Business Manager and a Principal (who is the de facto Retention Director). It may be kind of difficult to follow, […]

BASIQS: A Tool to Assist Your Efforts to Increase Enrollment

BASIQS: A Tool to Assist Your Efforts to Increase Enrollment

This time around, we focus on the “E” aspect of ARMED Framework (which is, by the way, the DREAM Framework, revisited) – “Enrollment.” In more and more of the schools I speak with and read about, many say that it all comes down to money. At this time of year, schools have wrapped up the previous […]

Gather Your School’s Current Families to Stop Mid-Summer Melt

Gather Your School’s Current Families to Stop Mid-Summer Melt

This week’s strategy focuses on retention, which is important during the summer. High temperatures make cold treats like ice cream, ice pops and popsicles melt. Enrollment is no different. Most school administrators hold their breath, hoping that those families that said they’d be coming back for the next school year show up on the first […]

Required Summer Reading

Required Summer Reading

Since we’ve just ended another cycle of the five aspects of advancement, here’s this year’s edition of the “Midsummer Night’s Dream” assignment.  (Uh oh…since the acronym is changing to ARMED rather than DREAM, the name of the assignment will have to change for coming years.  Something to think about…). I read at least two books […]

Allocating Financial Aid When There’s No Financial Aid Left to Allocate

Allocating Financial Aid When There’s No Financial Aid Left to Allocate

Author’s comment:  This article was so popular I turned it into a presentation for several regional conferences last year.  It may become a Webinar, so stay tuned! Last week we looked at a marketing strategy; this week, we examine an asset management strategy. At first glance at the title of this post, you’re probably thinking […]

Stay Open!

Stay Open!

This week’s entry starts another round of the five elements of advancement – Asset Management, Retention, Marketing, Enrollment and Development.  It’s easy to remember the ARMED acronym those five elements create. Since summer is here for many schools, and just around the corner for a few others, let’s start off this round of 5 articles […]

And On the Seventh Day…

And On the Seventh Day…

Since another round of articles focusing on the five elements of advancement were completed last week, and since many schools have completed another school year, it’s time to rest for a while. You need to. Rest recharges your batteries (better than a 5-hour energy shot), takes your mind off work, lets you focus on your faith […]

It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

This week’s post rounds out another group of five of the ARMED elements (Asset Management, Retention, Marketing, Enrollment and Development). I’ve decided to touch on this aspect of branding because many Dioceses and Archdioceses across the country are merging Catholic schools, and a number of Christian schools have begun to work together under a single […]

Ask – Even In Difficult Times – And Feel Good About It!

Ask – Even In Difficult Times – And Feel Good About It!

This week’s emphasis is on the “D” for Development as we go through another round of ARMED aspects of Advancement. Here’s why you should feel good about being a Development or Advancement professional: Development work helps people get to heaven. If you watch the news, you see stories about war strategies, nuclear concerns, unrest in […]

Retain Families By Assigning Them a Mentor Family

Retain Families By Assigning Them a Mentor Family

Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration fee, and then their child doesn’t show up for the first day of school. How can you ensure those families maintain enthusiasm for your school over the summer? Moreover, how do you keep families currently […]

Keep Score.  Then Analyze It.

Keep Score. Then Analyze It.

In his book , “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re keeping score.” Think about it!  A volleyball game is pure fun if the score doesn’t matter. But when players are keeping score, set-up strategies develop, rotations are changed for maximum effectiveness, and teammates support […]

Pay It Forward

Pay It Forward

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a little at a time. As someone once said, “Inch by inch, everything’s a cinch.” It also helps to recall that you can’t do everything (as in everything perfectly and completely) at once when venturing into Advancement.  […]

The Connectedness of Advancement and the Resultant Vortex

The Connectedness of Advancement and the Resultant Vortex

Sounds like the title of a Dave Matthews Band album, doesn’t it?  (You know, The Resultant Vortex would be a great name for a band!) Before we get into another round of the five aspects of advancement, let’s take a break to review. If you’ve been a visitor or subscriber to this site, you’ve come […]

If I Had a Million Dollars (If I Had a Million Dollars)

If I Had a Million Dollars (If I Had a Million Dollars)

Remember that song from the group who called themselves the Barenaked Ladies? Every time I hear someone mention “a million dollars,” the song runs through my mind. So, realizing this week’s installment focuses on Development to round out another series of the five DREAM elements (soon to become the ARMED elements) involved in Advancement, let’s […]

Your School is a Community – NOT a Group of Individuals

Your School is a Community – NOT a Group of Individuals

The decision to enroll a child in your school is an emotional one. Logically, school administrators know it is the right decision – but the only way that parents will realize it is by coming to that realization themselves. This is where service and direction are related – getting parents excited about the direction the […]

Lord, Give Me a Sign

Lord, Give Me a Sign

If you’ve been a frequent visitor to this Web site, you know that each week’s Advancementality article focuses on one of the five areas of advancement before the cycle begins again. Two weeks ago it was asset management, as we spoke about converting to a need-based aid/cost-based tuition model (which I like to call a […]

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

Unintended Consequences of a Need-Based Aid/Cost-Based Tuition Model

While last week’s entry was aimed at Asset Management (one of the five aspects of Advancement), this one deals with Enrollment, since it is step one of the implementation of a need-based aid/cost-based tuition model of financing a school.  Personally, I had begun calling it “Growth-based tuition,” but I’ve rethought that title.  Since the natural […]

Changing to a Need-Based Aid/Cost-Based Tuition Structure

Changing to a Need-Based Aid/Cost-Based Tuition Structure

A number of years ago, I adopted a motto: “Nothing is easy; nothing is free.” In Latin – “Nil facile est; nil gratuit est.”  If something was easy, everyone would do it; and, as evidenced by constant new about economic woes, every change has a price to it.  So, when someone asks about converting to a […]

DOUBLE Your School’s Enrollment!

DOUBLE Your School’s Enrollment!

This week’s article spotlighting enrollment rounds out another quintet of the five aspects of advancement.  A couple of years ago, I had a conversation with a new managing director of stewardship and development for a Diocese, and shared some information about what I found successful in growing development revenue as well as increasing enrollment in […]

The 5 M’s of Development Success

The 5 M’s of Development Success

Development is a long-term approach to sustainable revenues brought about by the effective engagement of individuals in the vision of your organization’s mission. That’s not a book definition, but everyone involved in development has their own definition of what it is.  I like this definition because it touches on three important aspects – vision, engagement, […]