January: Families Apply for Financial Aid With Application for Admission
After reading the title of this article, you may be saying to yourself, “Nope, we don’t do that. Anybody can […]
Energize!
For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken […]
Financial Aid? Tuition Assistance? Scholarship? What’s the Difference? (December 2023 “Next Practice” Insight)
(This is a peek at the articles that will be available to you with the Premium Membership in SchoolAdvancement. These […]
Financial Aid and Your School’s Tuition Model
Tuition. Most schools don’t like to talk about it, and most parents don’t like to hear it. “What does it […]
What Makes Your School Not Just “Different,” But “Remarkable?”
Now that you know what your school’s strengths are, the next step is marketing them to the community. While that […]
Generations X (The ME Generation), Y (The Millennials) and Z (the Digitals) (July 2023 “Next Practice” Insight)
If you’ve read my book on Retention, then you know why parents of students in your school are the way they are. […]
What? Carry Two Phones?
Fifteen years ago, I posted a Marketing Matter article called “Cell Phones Keep You in Contact.” Back then (in the […]
Gratuity
The research shows that student achievement in faith-based schools, many times, surpasses student achievement of public school students. The research […]
Small Potatoes
Some time ago, I heard a story that deals more with Stewardship that it does Marketing, but it’s good to […]
Make a Wish (List)
“How can I help you?” We hear that phrase routinely today in our service-oriented society. We hear it (or some […]