Financial Aid and Your School’s Tuition Model
Tuition. Most schools don’t like to talk about it, and most parents don’t like to hear it. “What does it […]
Surveying Your School’s Parents About “The Experience” of “Their” School
Continuing on from last week, “The Experience” is one of your school’s keys to successful student retention – or should […]
“But Parents With Young Children Aren’t Moving Into My Community”
How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience […]
Publication and Placement For Your School’s “Remarkable”/”Distinctive” Qualities
Can you guess the two key places where you need to publish your school’s remarkable qualities? If you said 1) […]
Prepare Your School’s Marketing Materials
Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds […]
Enrollment Planning For NEXT YEAR Has Begun!
October 1st is a very important time for school administrators. It’s the beginning of the next school year! Not for […]
Have You Determined What Makes Your School “Remarkable?”
The school year is in full swing! Remember when September was the month for parent nights so they could visit […]
What Makes Your School Not Just “Different,” But “Remarkable?”
Now that you know what your school’s strengths are, the next step is marketing them to the community. While that […]
Lead With Your Strengths…Or, More Correctly, Lead TO Your Strengths
Now that you’re aware of your school’s strengths, opportunities, weaknesses and threats and have reviewed your strengths again, it’s time […]
Refine Your School’s SOWTS Analysis
In last week’s Advancementality article, I mentioned the importance of having an SWOT or TOWS analysis, and encouraged you to […]