Don’t Confuse Enrollment With Retention
This is the second of four Marketing Matters that speak to several juxtapositions that our school administrators, board members and […]
To Whom Does Your School Minister?
As May begins, many schools are beginning to “wind down.” At least a few (if not more) children have started […]
Volunteers Equal Contributions – In More Ways Than One
Volunteers provide valuable service to your school. Homeroom moms, cafeteria cooks, PTG officers, and electrical and technical experts, and many […]
Make the Wheels Turn
One of the things we hear a lot about these days is “Reinventing the Wheel.” Many of us think we […]
Ad Placement in Unexpected Places
A number of years ago, I attended my nephew’s Spring Musical at the public high school he attended along with […]
Create a Compelling Vision
I’ll bet your school has a Mission Statement. I’ll bet your school has it posted somewhere near the front door […]
Gratuity
The research shows that student achievement in faith-based schools, many times, surpasses student achievement of public school students. The research […]
Move the Stone
Yesterday, the readings at Mass retold the story of Jesus raising Lazarus from the dead. Lazarus was buried in a […]
Sacrifice
In a couple of weeks, the readings for Palm Sunday will show how fast the mood of the community can […]
It’s Not Even “Who Knows You”
Last year, I posted a Marketing Matter that stated “It’s not who you know, but who knows you.” Sales guru […]