The opening line to “By My Side” from the musical “Godspell” is a phrase that comes to mind at the […]

A number of years ago, I started the tradition of making the last Marketing Matter of the year a compilation […]

This week, we’ve begun the celebration of Christmas.  Oh sure, the department, mall and big box stores along with radio stations started playing […]

Just when it seems you can’t get any busier….you do.  So this “Marketing Matter” won’t be a long one…although it […]

Come, come, come to the manger, Children, come to the children’s King; Sing, sing, chorus of angels, Stars of morning, […]

It’s been said that the greatest journey begins with a single step…which is also true for marketing your school to parents […]

Since the radio airwaves are now inundated with holiday music, and you’ll be sick of “Baby, It’s Cold Outside” even […]

Practice makes perfect – so the saying goes.  So as we prepare to celebrate Thanksgiving, let us practice saying, “Thank […]

For those of you not accustomed to building materials, 2x4s (or two-by-fours) are the basic building component of walls in […]

Let’s say you have one of the nicest brochures you’ve ever created, and order 500 to be printed.  You send […]