What I’ve Learned This Year: 2019

As has become the tradition, the last Marketing Matter of the year is a compilation of what I’ve learned since […]

The Half-Way Point

Happy New Year (a couple of days early)! If you’re the administrator of a faith-based school, you actually have 3 […]

“It’s How Much? You’ve Got To Be Kidding!”

If you’ve been shopping for holiday gifts this year, no doubt you’ve found some fantastic bargains, and then somehow, you […]


For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken […]

December: Customers Will Pay for Great “Experiences”

I love visiting with schools, and participating in some lively discussions about how the rising cost of tuition has affected […]

What Are You Doing Christmas Eve?

Even though the real song title is “What Are You Doing New Year’s Eve?” perhaps it’s time to take a […]

December: Talk About Your School’s Tuition Differently Than You Currently Do

Here’s a typical phone conversation at any faith-based or private school.  Perhaps you’ve had it happen at yours: “Thank you […]

NOW Is the Acceptable Time

Last week I promised to show how asset management, retention, marketing, enrollment, and development become especially important as schools begin […]

Tetrahedronics: Metasystems Thinking (or, Systems Thinking About Systems Thinking)

It seems that everyone has a “system” these days. From Stephen R. Covey’s “7 Habits of Highly Effective People” to […]

I’m Gonna Write a Little Letter, Gonna Mail It To My Local…

DJ?  “Roll Over Beethoven” shows how much we’ve changed in the past 50 years.  Letters and postcards were sent to […]