You’re Invited!

As we begin the last quarter of another school year, this seems to be the time when things are heating up again…not just the season, as Spring breaks forth and we anticipate the new life of Easter, but with events and activities at our schools. It’s the season when major events bring people back to our schools for open houses and personal tours as parents continue to make plans for the next school year. And let’s not forget recognition dinners and major fundraising events! It’s safe to say there will be lots of “invitations” going on, so here’s something to consider when preparing them.

The American Heritage Dictionary defines “invitation” as “a spoken or written request for someone’s presence or participation.” In a more formalized setting (like a wedding, for instance), an invitation might begin by stating, “The honor of your presence is requested….” However, most of the invitations I’ve come across recently begin by stating, “You’re invited to attend…” If you received two invitations for the same day, one worded with the former verbiage and the other with the latter, which one would you go to?

Then there’s the difference between “announcements” and “invitations” – two distinct methods of attracting attention to an event, yet many times, considered synonymous. “Announcement” means getting the message out there. Those receiving the message can then decide if they want to pursue additional information.

However, with an invitation, you WANT someone there – and not just any someone. You want that particular person there for a particular purpose. Perhaps you’d like them to support your school with a monetary donation; or you’re honoring them with an award that is intended as a surprise. Maybe they can provide connections to other people in the community that share your passion for your school. Whatever the case, the event planner must realize that not all attendees are created equal.

At this point in history, when people are being asked to do more and more tasks and attend more and more functions, consider sending something a little different – a “request to join in” rather than an “invitation.” Personally contact a major supporter, a well-connected business leader, or a professional networking person, and request that they join those who will be present at your next event. In return, offer to waive the expected contribution to pay for their dinner or admission since there’s a specific purpose for wanting them to be there. Maybe you’re going to have the children of your school perform a portion of their award-winning play. Perhaps a sports team will be recognized for their recent achievements, or a couple of students that have been accepted to the local youth symphony will perform. Those special guests may also want to invite some friends. Those who come along may participate in the fundraising activities that take place at your event, too! You might even be surprised by what they contribute when they’re not required to purchase a ticket to join in the celebration!

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