What I Learned In 2021

A number of years ago, I started the tradition of making the last Marketing Matter of the year a compilation […]

Backup Is a Necessity

With a new year comes the opportunity to set new goals.  If you do anything with a computer, make this […]

The Half-Way Point

Happy New Year! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to […]

SERVICE: The Wants – No, Expectations – of All Customers

This week, we’ve begun the celebration of Christmas.  Oh sure, the department, mall and big box stores along with radio stations started playing […]

Merry Christmas

Today is very special day! Indeed, it is Christmas, but it’s one of those rare times that a 53rd article […]

December: Customers Will Pay for Great “Experiences”

I love visiting with schools, and participating in some lively discussions about how the rising cost of tuition has affected […]

Christmastime is Here

Just when it seems you can’t get any busier….you do.  So this “Marketing Matter” won’t be a long one…although it […]


For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken […]

December: Talk About Your School’s Tuition Differently Than You Currently Do

Here’s a typical phone conversation at any faith-based or private school.  Perhaps you’ve had it happen at yours: “Thank you […]

Come to the Manger

Come, come, come to the manger, Children, come to the children’s King; Sing, sing, chorus of angels, Stars of morning, […]