Move Your Mindset From Fundraising to Development to Advancement
The Need For SchoolAdvancement
At this time in history, fatih-based schools have closed or merged due to rising costs and changing demographics. Schools simply cannot rely on traditional fiscal approaches to fund their ministries.
Conversely, some areas of the country have experienced growing populations, producing a desire for additional faith-based schools. Some of those populations do not have the financial means to pay for large construction projects, and growing communities are put in the same financial conundrum as those that are shrinking.
While school leaders grapple with the changes they're facing, a paradigm has begun to take shape. Isolated successes have been experienced in some areas of the country, while other dioceses, deaneries, parishes and their respective schools, as well as Christian and other faith-based schools, strategize to plan for the future.
Rather than continuing to “reinvent the wheel,” this site's goal is to provide guidance gleaned from schools which have experienced successes, accepting responsibility for achieving not just excellence, but sustainability. In a spirit of community, SchoolAdvancement shares "next" practices, proven strategies, failed experiments and suggestions regarding what to avoid along the path, and, interestingly, how some small "shifts" can have a significant positive impact on the future of a school. Though the curriculum of various faith-based schools may be different, the five elements of Advancement - Asset Management, Retention, Marketing, Enrollment and Development (The ARMED Framework) represent the “business" side of the mission and are essential for every school’s success.
While some school leaders and boards are beholden to the belief that “It’s all about the money,” others have said “It’s all about enrollment.” Actually, “It’s all about all of it!" Your school's customers will evaluate "the experience" of your school based on their expectations of excellence.
Publications
Download your FREE copy of "Understanding Advancement: A Systems Thinking Framework for Today's Faith-Based School!"
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Recent Articles
Retain Families By Assigning Them a Mentor Family
Leaders of faith-based schools know the drill all too well: parents show interest in your school, pay their non-refundable registration […]
It’s All About All Of It
When I began working with school administrators in the early 2000’s, many were lamenting the fact that parents were disenrolling […]
May: Balance Your Announced Tuition, Cost of Education, and Market Mindset
Market Mindset? Cost of Education? Announced Tuition? What do those phrases mean? After all, this is a school, right? It […]
May.5: A Look In the Rear View Mirror
While sorting through my computer, I found an article I had written several years ago but never posted. After reviewing […]
“I’m In! R U?”
May is usually the time when there is much concern over “What’s going to happen next year,” with questions like: […]
Keep Score. Then Analyze It.
In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re […]
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Move Your Mindset From Fundraising to Development to Advancement
Linear Thinking is Process-Oriented; Systems Thinking is Systems-Oriented. Your school may have excellent results, but all its systems must be working toward excellence to be sustainable.
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