May: Increasing Potential Donor Engagement

May: Increasing Potential Donor Engagement

This month, I promised to focus on increasing potential donor engagement. One way is to invite. People LOVE to be invited to participate. They may say “no,” but they’re appreciative of the fact that they’ve been “invited” to become involved rather than “asked” to participate.  Even though in Development, the action involving the request for […]

April: You Must Ask For Gifts (Which May Upset Others That Do Likewise)

April: You Must Ask For Gifts (Which May Upset Others That Do Likewise)

Perhaps your school has started a development core team, and the members have networked with other schools to find out what successful development efforts are in place there. Through your research, you’ve decided that there are three main items you’d like to focus on – an annual fund (to which alumni and members of the […]

March+: A Look In the Rear View Mirror

March+: A Look In the Rear View Mirror

While sorting through my computer, I found an article I had written several years ago but never posted.  After reviewing before deleting it, I thought that even though the article referenced is now eight years old, schools are still having difficulties raising funds, so the texts and comments are still valid today, especially due to […]