Weekly School Masses

As another Catholic Schools Week is in the history books, I was reminded of a Catholic school’s particular events for […]

Celebrate Catholic Schools

Happy Week of Celebrating Catholic Schools 2022! Almost 15 years ago, while I was still working for a Diocesan schools […]

Word of Mouth Marketing

The “professional football championship game” is on the horizon! Everyone knows the name of the event, but since that name’s […]

Things We Knew Are New For Others

We hear so many things over and over again that some of them become ingrained in our minds – which […]

Where Are You Going?

The opening line to “By My Side” from the musical “Godspell” is a phrase that comes to mind at the […]

What I’ve Learned This Year – 2021

A number of years ago, I started the tradition of making the last Marketing Matter of the year a compilation […]

SERVICE: The Wants – No, Expectations – of All Customers

This week, we’ve begun the celebration of Christmas.  Oh sure, the department, mall and big box stores along with radio stations started playing […]

Christmastime is Here

Just when it seems you can’t get any busier….you do.  So this “Marketing Matter” won’t be a long one…although it […]

Come to the Manger

Come, come, come to the manger, Children, come to the children’s King; Sing, sing, chorus of angels, Stars of morning, […]

One Step at a Time

It’s been said that the greatest journey begins with a single step…which is also true for marketing your school to parents […]