Events: Fundraisers, or Friendraisers?
Most people in development and advancement consider a big event – a gala evening, with, perhaps, a Caribbean theme, complete […]
You Don’t Get It Because You Don’t Get It
Sounds like something Yogi Berra would say, doesn’t it? This is probably one of the harshest titles on this site, […]
Marketing IS Education
As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]
The Marketing Origin
As the school year begins to wind down, activities begin to “wind up” – graduations, awards presentations, concerts, and don’t […]
The FACE of Faith-Based Education
When some experts speak of “enrollment” or “admissions,” it’s oftentimes lumped together with “retention,” since retained students + newly enrolled […]
How Do You Eat an Elephant?
One bite at a time. While this could be a “Marketing Matter” about prioritization, to focus on just one area […]
Order of Admission
Some school marketing reference materials I’ve been reading advocate the practice of referring to a period of “application” rather than […]
Parents Talk With Parents, Kids Talk With Kids
One of, if not THE, most powerful marketing strategies is “Word of Mouth” Marketing. Recent research shows that the two […]
You’re Invited!
As we begin the last quarter of another school year, this seems to be the time when things are heating […]
The Difference Between Pride and, Well, Pride. Same Goes For a School’s Slogan and Its Motto
Pride is one of the seven deadly sins. In fact, it’s the first one that’s listed, and according to the […]