Don’t Take the Wrong Paths to Power
I found an article some time ago on LinkedIn, authored by Joel Peterson, the Chairman of JetBlue Airways. While it provides excellent […]
Word of Mouth Marketing – Part 2
You know that the most powerful marketing strategy is Word of Mouth. Not only is it the most effective, it’s the […]
Mission, Vision and Case: Three Statements For You to Review
I’ve spoken with some schools that have said the past few Marketing Matters have been a bit bolder than they […]
Change…or DIE: Part 2
Since the article “Change or DIE” was the cover story of FAST COMPANY Magazine fifteen years ago, perhaps we should […]
Change…or DIE!
About fifteen years ago, one of the principals’ meetings in the Diocese for which I was working at the time […]
Virtual Tours and Open Houses
Five years ago, the Marketing Matters article published at this time spoke to a strategy to market your school AND […]
Metadata for Your School’s Web Site
Fifteen years ago at this time, the marketing tip to schools was, “Get a Web site,” since if they were […]
March Madness
Remember when they announced that the NCAA Tournament would be cancelled this year due to the coronavirus worldwide pandemic? It […]
The 22 Immutable Laws of Marketing
Do you realize that many public schools celebrate SAINT Patrick’s Day! With “Christmas vacation” turning to “Winter recess” and Easter […]
The Lesson of the Fig Tree
In the Gospel for the Third Sunday of Lent in cycle B (which will be the Gospel reading for next […]